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Downloading TV and Watching Video Online Biggest Gainers in 2008

18 January 2009 No Comment
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Downloading TV and Watching Video Online Biggest Gainers in 2008

According to new research from Mediamark Research & Intelligence, (MRI), the biggest year over year growth gainers among adult Internet users in 2008 in terms of media interaction were downloading TV shows, watching online videos and making online phone calls.

MRI surveyed the American consumer and found that 3.2% of adults had downloaded a TV program in the last 30 days for a 141% increase since the year before. Despite the fact that access to TV programs have become increasingly easier, this is still considered a tremendous jump year to year. The number of adults who watched online video also continued to trend up increasing by 35%. 4% of adults said they had made an online phone call which represents a 32% increase.

Email, News Gathering and Paying Bills Online continue to the most commonly engaged activity online.

• Use of e-mail (74%)
• Obtaining news (46%)
• Paying bills online (40%)

Internet Activities in Previous 30 Days (U.S. Adults with Access to the Internet)
% All Adults Fall 2008 % Change From Fall 2007
Used E-mail

74.2%

+5.2%

Obtained the Latest News/Current Events

46.0

+9.8

Paid Bills Online

39.6

+15.3

Made a Purchase for Personal Use

37.2

+7.8

Used Instant Messenger

29.7

+23.6

Obtained Financial Information

28.3

+9.6

Obtained Sports News/Information

28.1

+10.6

Shared Photos Through Internet Website

25.4

N/A

Looked for Recipes

24.8

+24.8

Played Games Online

24.6

+8.0

Watched Online Video

23.3

+35.4

Downloaded Music

21.6

+9.6

Made Personal or Business Travel Plans

20.5

+3.6

Obtained Medical Information

19.9

+4.3

Looked up Movie Listings or Show Times

19.7

+16.8

Visited a TV network’s or TV show’s website

18.7

+15.4

Looked for Employment

15.3

+23.6

Tracked Investments/Traded Stocks, Bonds or Mutual Funds

13.2

+14.7

Listened to Radio on the Internet

13.1

+10.4

Obtained Information about Real Estate

12.9

+5.4

Made a Purchase for Business Use

11.4

+3.4

Visited Online Blogs

11.0

+17.9

Obtained Information for a New Car Purchase

10.6

No change

Sent an Electronic Greeting Card

9.0

N/A

Looked at TV Listing Online

7.7

+5.9

Obtained Childcare or Parenting Information

5.3

+12.7

Watched A Live TV Program

5.3

N/A

Wrote an Online Blog

4.3

+16.3

Uploaded or Added Video to a Website

4.1

N/A

Made a Phone Call Online

4.0

+32.0

Downloaded a Podcast

3.8

+22.1

Downloaded a TV Program

3.2

+141.4

Source: MRI’s Fall 2008 and Fall 2007 Survey of the American Consumer

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