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Does Anyone Read Books Anymore? Be Surprised!

23 April 2012 11 Comments
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Book Stack - Old AncientHalf of Americans are Reading a Book! [Statistics]

Did you know in 1957, less than 25% of Americans were reading a book or a novel according to Gallup Poll? By 2005, that figure had risen to 47%. This means one if every two Americans are actively reading a book. Half of Americans also said they have read more than five books this past year. 

  • How many have you read this past year?

With the media onslaught of movies and video games, you may have thought reading was a lost art. I would have had thought the same, but these figures show that more people are reading than before. Perhaps it is because there was just a lot less books back then? But as recently as 1990 the poll show the reading rate was much lower at 37%.

Internet Reading Novels & Books

What do you think is causing more people to read?

  • MORE BOOKS: Is just more books in print?
  • MORE ACCESS: Affect of easy purchase through sites like Amazon and eBooks through iTunes?
  • MORE SHARING: Is it the proliferation of communication mediums like the internet where we can share our thoughts on books on forums and Facebook?
  • MORE GADGETS: Perhaps more gadgets like Kindles and iPads to make reading easier (and cooler) than ever?
  • MORE BLOCKBUSTERS: Is it the popularity of  big series like Harry Potter and Hunger Games?

Ipad Book Reading MagazineClean Cut Media’s Take: More people are reading books because of one word – “EASY”. It’s easy to find out about new great books through the internet. It is easier to read up on numerous book reviews and peer reviews through websites, forums and social networking. It is easier to purchase a book. No longer do we go through a local Barnes n’ Noble to find a book and pay $25 for a book when it’s $10 on Amazon Books with a click of a finger.

Who is Doing all the Reading?

in 2005:

Gender: Female (53%) vs. Male (42%) – 11pt differential!
Age: 18-29 (40%), 30-49 (47%), 50-64 (51%), 65+ (47%)

Battle: Movies vs. Reading Books

One interesting reading statistic is that those who frequently watch movies tend to also read more books.

Watch a Lot of Movies makes you read Less, or More?

  • High Frequency: 62%
  • Moderate Frequency: 49%
  • Not at All: 33%

At first, this may seem counter intuitive since people often bemoan how nobody reads books anymore but rather just watch tv and movies. Yet perhaps the stronger correlation lies in a person’s desire to get lost in a story. Both mediums does provide that avenue in which someone can get pulled into a whole different world.

  • Why do you think there is a correlation of movie watching and book reading?

How do People Find New Books to Read?

Not much has changed from 1999 to 2005. Below are the % statistics for 2005.

  • Choosing an Author whose book you like: 30%
  • Based on Recommendation from someone you know: 27%
  • Browsing a bookstore or library: 22%
  • Based on Book Reviews: 7%
  • By Subject: 6%
  • By Browsing an Internet Site: 3%
  • Advertisement You’ve Seen: 2%
I personally rely heavily on User Reviews found on Amazon or in my case on Audible since I tend to go to Audiobook route. Got to be productive on commutes!

iPad Book ReadingThe Rise of e-Books. Do People Read it?

In a survey by Pew Reserach Center, 21% of U.S. adults said they have read an e-book within the past year. As Kindles & iPads become more and more popular, more people have been getting into e-books. The average # of books read by a reader of e-book is 24 books compared to 15 books for those who only read print.

  • Got e-Book on Your Computer?: 42%
  • Use an e-Book Reader like Kindle or the Nook?: 41%
  • Read e-Books on Mobile Phone?: 29%

Tell us what you think!

  • What do you think about these stastistics?
  • Why do you think more people read now then before?

How Many Books do You Read a Month?

View Results

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Comments
  • Adeline April 25, 2012 at

    Wonderfully exciting stats! Pity just 4 people have voted so far :(
    It’s good to know the spirit of reading books is alive and kicking. I love books and can’t image life without them.
    Adeline recently posted..Download the Official UEFA Euro 2012 App and Enjoy Great Football ActionMy Profile

  • cleancutmedia April 25, 2012 at

    Hey Adeline,

    Yes pity indeed! Hopefully as more people read, we’ll get some more votes. Love seeing the poll results. Please share out the link to those you know so more people can vote :)
    cleancutmedia recently posted..The Hunger Games Trailer: Book to MovieMy Profile

  • Elena Anne April 25, 2012 at

    I am a reader big time. I really have no preference between ebooks or normal books. I like them both for different reasons. But overall they have the same words so I don’t mind.
    Elena Anne recently posted..Bad Breath: Prevention And TreatmentMy Profile

  • Krizza April 26, 2012 at

    I’m sure you can get a lot of vote..People will love to read your books..Thanks for sharing this post to us..

  • Myrtle April 26, 2012 at

    I really have no preference between ebooks or normal books. Love seeing the poll results. Thanks that you’ve shared.

  • cleancutmedia April 27, 2012 at

    Hey Elena,

    I am a huge fan of audiobooks though. As long as the reader is talented, really does wonders to get caught up in the story. Also a great way to deal with those long commutes or pass the time jogging. :)
    cleancutmedia recently posted..Clean Family Friendly Movie Reviews & RatingsMy Profile

  • jeni April 27, 2012 at

    I became impatient reading books esp. when there so many pages. Maybe I was not
    encouraged by my parents to read books when I was younger so I did not make it a habit. I suggest to the parents to teach their kids to love reading book. Much better to read with them, and they will appreciate the story when they understand because there’s someone who guides them…Reading is a habit…Great article by the way…
    jeni recently posted..Adjuster License ReciprocityMy Profile

  • Leo April 30, 2012 at

    Interesting post. Easier access to books, and the recent popularity of tablets and ebook formats have encouraged more people to start reading. Just look at how eBook readers such as Kindle Fire and the Nook have taken off! And not to forget people using iPads and Android-based devices as eBook readers as well. Certainly makes writing and publishing ebooks on amazon all the more attractive. Might even give it a go myself! Great statistics there btw!
    Leo recently posted..SEO Client Problems and How to Deal With ThemMy Profile

  • Menno Bos May 14, 2012 at

    Haha, e-books of course. No, just kidding. Coincidentally, I am reading a book at the moment when i saw this post, but that’s very rare for me. I usually don’t read any books, unless I know they’re really good (Like the Da Vinci code).
    Menno Bos recently posted..smart parkeren schipholMy Profile

  • deanne sotero May 25, 2012 at

    I’m not against gadgets that can turn “books” to eBooks. However, I still opt to read books.

  • Books for Kids October 22, 2012 at

    The availability of e-books has greatly increased the amount of books that I read. I read constantly. I am horribly addicted to reading!
    Books for Kids recently posted..What I’m Reading This WeekMy Profile

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