Tim Tebow's CBS Pro-Life Super Bowl Ad Battle on Facebook | Clean Cut Media
Home » Advertising, News

Tim Tebow’s CBS Pro-Life Super Bowl Ad Battle on Facebook

29 January 2010 No Comment
Do you like this story? Be the first to share with friends! Hit the 'like' button!

Tim Tebow’s Pro-Life Super Bowl Ad

Tim Tebow SuperBowl Ad - CBS Focus on the Family Ad MotherHave you ever heard of a viral video that no one has seen? A group called Focus on the Family has shot a pro-life spot featuring the college superstar and former Heisman Winner Tim Tebow. The spot will star Tim Tebow and his mother who will discuss how she went against the doctor’s advice to abort her son due to a life threatening infection. After contracting a dangerous infection during a mission trip to the Philippines, doctors recommended she terminate her pregnancy, fearing she might die during childbirth. They named their son “Timmy” who later was known to the world as Tim Tebow, the University of Florida’s Quarterback who led his team to national championships in 2006 and 2008. He also won the Heisman Trophy in 2007.

Tim Tebow is the biggest star in college football, if not considered one of the greatest college football player to ever play at that level. He is also known for being born in the Philippines while his parents were in the mission field and still frequently joins his father on mission trips there. He also ministers to prisoners during the off-season.

As soon as this news broke out, women’s group started to ask CBS to drop the ad. So far CBS has declined their request.

“I know some people won’t agree with it, but I think they can at least respect that I stand up for what I believe… that’s the reason I’m here, because my mom was a very courageous woman. So any way that I could help, I would do it.” – Tim Tebow

CBS’s Stance on Controversial Super Bowl Ads

CBS has run into similar controversies before. Back in 2004, CBS had rejected a Super Bowl ad from a “liberal-leaning United Church of Christ” that highlighted their welcoming stance towards gays and others who felt shunned by conservative chruches. This ad would be one of the first advocacy ads accepted by CBS during the big game.

When CBS was asked to comment on their current stance of allowing this ad to air, they replied that their past stance of rejecting any controversial ad as they saw fit “did not reflect public sentiment or industry norms”.

“We have for some time moderated our approach to advocacy submissions after it became apparent that our stance did not reflect public sentiment or industry norms.” – Dana McClintock CBS Spokesperson

Growing Discussions on Facebook and Twitter

One of the interesting developments, is with the rise of social media, this topic has resulted in tons of discussions and activities in sites like Facebook, Twitter, and YouTube. Both sides have started to form groups, throwing their support for or against this ad. Below are the largest growing groups on Facebook:

Americans United for Life Action – Facebook Group Supporting Ad (43,500+ Members)
Facebook Group Supporting Ad 2 (31,2001+ Members)
Facebook Group Against Ad (7200+ Members)

Tim Tebow SuperBowl Ad - CBS Focus on the Family Ad

Twitter Activity on "Tebow" Search since News Broke

Online buzz is continuing to ramp up and will inevitably become larger as Super Bowl Sunday nears. The question is what will CBS do? Freedom of Speech? Avoid the Controversy? One thing that is certain – once it airs, it will spread quickly across the web and there will be numerous discussions over this video spot. The discussions are already heating up.

What do you think? Should CBS Air the Super Bowl Ad?

  • Should CBS air this ad?
  • Should CBS have aired the ad from 2004?
  • Should controversial ads be allowed to air? Why or Why not?

Another interesting point noted by a commenter on the web:

  • Since the mother made her “choice” would this still fall under a celebration of “pro-choice” or is that at this point just semantics and “pro-choice” is just support for abortion? (this is assuming the ad doesn’t attack the idea of choice)

Share your thoughts! We’d like to know.

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

CommentLuv badge