Growth of the Information Age
The proliferation of the Internet and the ease of sharing information online has greatly enhanced the power of media and advertising. It shapes are attitudes, behaviors and our values in regards to how we view everything and everyone. Everyone speaks about how media affects our society but the power of advertising also comes from the ideas and messages that get portrayed as an underlying reality in media.
Advertising Providing Solutions to our Deepest Longings
Everyday we are exposed to a particular lifestyle portrayed in movies, tv shows, billboards and commercials. We see people dressed a certain way, living life “to the fullest” – in a particular way. Unfortunately, these characters are created to sell products or raise ratings. Often what is portrayed may not be aligned with reality and yet we may feel that…
- We long to have the kind of life they live.
- We wish our lives were just as exciting.
- We wish we had such close relationships and friends.
- We wish we would run into that kind of luck we see on TV.
- We wish we can live just as recklessly, perhaps promiscuously without consequences.
- We wish we could be as happy as the people we see.
- We wish to look the way they look, have the body shape as they do.