Nielsen Online came out with a report showing that children consume more online streams and videos than those over 18. Kids 2-11 viewed an average of 51 streams and 118 Minutes of online video per person a month. Teenagers 12-17 watched 74 streams and 132 minutes of online video per person. The youngest group mainly watched children TV programming while older groups watched trailers, music videos and clips generated by other users.
Monthly Online Video Consumption among Kids, Teens and Adults (U.S., Home Only, April 2008) | ||||
Age | Unique Viewers (000) | Unique Viewer Comp % | Streams per Viewer | Min per Viewer |
2-11 |
7,966 |
8.4 |
51.0 |
117.9 |
12-17 |
11,632 |
12.3 |
74.2 |
132.4 |
18+ |
75,122 |
79.3 |
44.3 |
99.4 |
Source: Nielsen Online, VideoCensus, June 2008 |
Kids 2-11 visits were led by Disney Records, EverythingGirl & MyePets in terms of unique viewer composition.Website Stickam led the way for teens 12-17 followed by Buzznet & Atlantic Records.
Top 10 Online Video Destinations: Age 2-11 (U.S., Home, April 2008) | ||
Brand/Channel | Unique Viewer Composition % | 2-11 Unique Viewers (000) |
Disney Records |
49.6 |
179 |
EverythingGirl.com |
48.0 |
161 |
MyePets |
47.6 |
161 |
JETIX |
46.9 |
159 |
Playhouse Disney |
43.9 |
340 |
PBS Kids |
43.1 |
281 |
LEGO |
40.9 |
137 |
NickJr |
39.6 |
718 |
Barbie |
39.6 |
105 |
Nick |
39.3 |
1,009 |
Top 10 Online Video Destinations: Age 12-17 (U.S., Home, April 2008) | ||
Brand/Channel | Unique Viewer Composition % | 12-17 Unique Viewers (000) |
Stickam |
44.3 |
106 |
Buzznet.com |
42.9 |
310 |
Atlantic Records |
42.7 |
273 |
Epic Records |
41.5 |
180 |
bebo |
40.2 |
114 |
Funnyjunk.com |
40.1 |
123 |
NABBR |
37.4 |
1,336 |
GamesRadar |
34.6 |
180 |
Paramount Films |
33.8 |
198 |
Photobucket |
30.7 |
767 |
Source: Nielsen Online, VideoCensus, June 2008 |
In terms of number of viewers, youtube led the way with over 4 million visits by kids aged 2-11 and a nearly 9 million visits by teens aged 12-17.
Top 10 Online Video Destinations: Age 2-11 (U.S., Home) | ||
Brand/Channel | 2-11 Unique Viewers (000) | 2-11 Total Streams (000) |
YouTube |
4,129 |
252,405 |
DisneyChannel.com |
1,324 |
11,843 |
Nick |
1,009 |
16,366 |
Disney.com |
842 |
4,926 |
Myspace.com |
827 |
13,689 |
NickJr |
718 |
18,619 |
Buena Vista Online Entertainment |
455 |
1,301 |
Cartoon Network |
431 |
9,096 |
Playhouse Disney |
340 |
1,983 |
Google Video |
323 |
1,080 |
Source: Nielsen Online, VideoCensus, June 2008 |
Top 10 Online Video Destinations: Age 12-17 (U.S., Home, April 2008) | ||
Brand/Channel | 12-17 Unique Viewers (000) | 12-17 Total Streams (000) |
YouTube |
8,916 |
609,981 |
Myspace.com |
3,493 |
62,810 |
NABBR |
1,336 |
6,207 |
Google Video |
839 |
4,925 |
Photobucket |
767 |
1,597 |
Apple |
548 |
1,820 |
DisneyChannel.com |
444 |
3,687 |
Veoh |
415 |
8,263 |
Metacafe |
372 |
1,936 |
360 |
1,132 |
|
Source: Nielsen Online, VideoCensus, June 2008 |
Consumption continues to rise month over month.