Black Hole Short Film – Underestimating the Subtle Power of Desire

As always, Clean Cut Media is always looking to bring the latest news, reviews and insightful articles in media influence on our culture. Clean Cut Media will also periodically post excellent pieces of advertising, well made videos and overall creative pieces of work. Considering so much of advertising these days resort to cheap emotional grabs, vulgar non-relevant references to sex, as well as send subtle messages that is detrimental to the way we view the world, the only true requirement to show on this site is that it is Clean Cut, thus the name! However we may post non-clean pieces of art for review and discussion. If you find any pieces of work worthy to share or review please comment! We’ll contact you directly and if you wish you can contribute your insight for the entry.

Below is an excellent short film. Short films require immense creativity and planning because an entire story must be condensed into 3-5 minutes. This piece is well done. Quick Commentary follows.

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Powerful Impact of Media on Children

Impact of Media on Children

Every single day millions of children are constantly bombarded by media. Television, Internet, Movies, Video Games, Music, Videos are some of the many forms of media that continues to feed particular messages and ideas into our children and ultimately into our culture.

Dr. Douglas A. Gentile, a developmental psychologist and assistant professor in Iowa State University’s Department of Psychology, offered an explanation.

With the 21st century offering a greater number of media than any other period in history, younger generations can view or listen to almost any sort of content at the touch of a button.
“I think that alone makes the fair question, ‘Might it have a different effect than we’ve ever seen before in human history?'” Gentile said.

Gentile would go on to discuss how our concepts of normal behavior, our values, sense what is acceptable and unacceptable develops from our “spheres of influence”. First from Family, then community and the rest of society.

Influence of Media via Culture and Family

“The media influence us not just one-on-one when we watch them. They also influence us by influencing our families. They also influence us by influencing our communities. That’s one of the reasons it’s hard to tell if you’ve ever been affected because it’s not just a simple one-to-one relationship. You’re being influenced in multiple directions all at the same time,” Gentile said.

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5.3 Billion Spend on Federal Political Candidiates

Today was election day! Hope everyone has gone out to vote! Not just for the presidential candidates but for all the propositions and local positions.

To be honest I don’t like writing about politics, but in the spirit of voting day here is another!

Media Spend by Candidates Breaks Reocrds
So as everyone knows a candidate’s spend on media will have a direct influence on how we view the candidates and ultimately who we vote for. So how much has been spent on this election?

The country will have spent $5.3 billion on federal political candidates. 27% higher than 2004. The presidential race? $1.5 billion by mid-October, on track to be closer to $2.4 billion by the end according to Center for Responsive Politics.

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Social Network – Facebook – Friends Forever

Facebook Logo - Large Square“Thanks to Facebook, I never lose touch with anyone. And that, my Friend, is a problem.”

A perusal of my Facebook Friend roster reveals that I, a medium-social individual of only middling lifetime popularity, have never lost a friend. They’re all there: elementary school friends, high school friends, college friends, work friends, friends of friends, friends of ex-girlfriends—the constellation of familiar faces crowds my Friendbox like medals on Mussolini’s chest. I’m Friend-rich—at least onscreen. I’ve never lost touch with anyone, it seems. What I’ve lost is the right to lose touch. – Wired Magazine

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Creativity: Apple vs Microsoft. Mac vs PC Marketing

By now most of the public has seen at least one of the many creative Mac vs PC commercials. If you are like me I find them hilarious and very memorable. Already thousands of spoofs have been generated using a similar type of message delivery. The Mac vs PC campaign is so unique and memorable it will most likely go down in history as one of the best.

Microsoft however was not amused. After Vista failed to meet expectations and criticized across the board, Steve Ballmer, the CEO of Microsoft blamed the commercials for the poor view of Vista. Microsoft than launched a $300 million dollar ad campaign to fight back.

I find this “battle” quite amusing because the type of ads that are produced are only further affirming the image the public has of each company. Microsoft as the out of touch, big bad company that throws money to get what it wants. Apple as the hip young company who are well in tune with what consumers want and one of the best at marketing it’s products. I’ve summarized their campaigns embedded the relevant videos below. Definitely check out the Apple ones.

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Influence of TV SNL Satire on Political Identity – Sarah Palin 2008

I am sure by now you’ve seen one of the Saturday Night Live (SNL) spoofs of Sarah Palin. If you haven’t, it’s definitely worth a good laugh. (And you can find some of the videos below on this post). Tina Fey’s impersonation is excellent and by all means looks just like Sarah Palin. SNL has been part of the political landscape imitating politicians since 1975. This year has been no different as millions of people have tuned in to watch Tina Fey impersonate Sarah Palin, the Republican Vice Presidential Candidate. SNL ratings have skyrocketed to the highest in seven years and the sketches have been seen all over the internet as well as replayed in all the major news stations.

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Creativity: Don’t Vote Print Campaign

Brilliant voting campaign aimed to push the public to go vote. This marketing campaign was created by Borders Perrin Norrander and Pollinate Media. They provide the files so people can print out posters as well as banners for the public to put on their blogs and websites. The tag line is “Don’t Vote. Things are fine just the way they are.” Just simple and brilliant.

See more examples below the jump!
Website to the creatives also available below the jump!
(for those not familiar with the blog term “jump” – it means click into the entry and you can see the rest of the article)

Print Ad - Don't Vote Campaign - Amde in China
Don't Vote Campaign - Made in China

Message: Our Economy is in trouble. America’s stance in the world in diminishing. China’s economy is growing while our influence in the worldwide economy lessens.
Execution: America, now.. made in China. Awesome

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Surveillance of Skype Messages in China Part II

After posting the entry about Surveillance of Skype Messages in China, I was immediately informed that the issues highlighted in the Citizen Lab report affect only the TOM-Skype software distributed by TOM in China and that standard versions of Skype remain unaffected. [thanks Peter]. This is indeed an important piece of information as to appease the fears of the Skype user base.

It looks like Skype has been active in addressing the public in regards to this matter. Here are some excerpts from their President Josh Silverman.

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Surveillance of Skype Messages in China

The New York Times reported that a group of Canadian human right activist and a computer security researcher has discovered a surveillance system that monitors and archives web text messages and conversations. It is triggered when the conversation includes politically charged words. Researchers in Citizen Lab at the University of Toronto uncovered hundreds of message records after they decrypted the messages. Example words are “communist”, “quit the party”, “democracy”, “Tibet”, “Tiananmen” “SARS”, “Taiwan Independence”, and “milk powder”.

Media Monitoring Controvery
This new discovery again highlights the controversy of media monitoring by the Chinese government. The Chinese government filters out websites, images, stories from the web and makes them inaccessible through search engines. The most notorious was the removal of Tiananmen Square related information. The most recent controversy involved the accusation of the Chinese Gymnastic team being underaged. Hundreds of blog posts with screenshots of records of the Chinese Gymnastic team that was found through Internet research appeared on the web, but soon after each of the online records would mysteriously disappear. The investigation was recently dropped due to the lack of evidence.

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Just Inappropriate for Kids or Just Inappropriate

Just Inappropriate for Kids or Just Inappropriate
Many people talk about how the media affects our children, how it may lead to violence or how it may encourage promiscuous lifestyles. There is a lot of merit there, but one thing that is increasingly noticeable but overlooked is the fact that the parents themselves are underestimating the influences of media in their own lives and indirectly how it affects their children.

Take a look at movie review sites where users list their ages, you’ll see adults saying the movie is inappropriate for the younger audience. But you ask a 25 year old how they feel and they say it is inappropriate for 21 and under. Ask a 21 year old and they say it is inappropriate for 15 and under and so on. Thinking we are above the influences of media starts at a very young age. In the same way, lot of the criticism that are made against inappropriate shows, movie scenes, and video games are often argued for the sake of the children rather than based on morals because the latter would mean the older adults themselves are subject to their own cry for control.

Hints at “Inappropriateness”
If it’s morally wrong to put a sex scene in a mainstream game, then they themselves should not be playing it. If one believes it is morally ok, then shouldn’t that bother us in someway? If it is something we would be embarrassed to be watching in open public or in front of your kids, doesn’t that hint at the fact the question shouldn’t be whether it is appropriate for our children, but whether it is something appropriate at all?

Take a look some of the comment excerpts for an article discussing the controversy of placing nudity in a video game.

“I just find it sad the trivial amounts of nudity and sexuality in a video game is so controversial.”

– I find it sad, that our society as a whole has come to a point that nudity and sexuality in video GAME is consider “trivial” and is even considered a topic of “controversy”. There is no controversy here.

“Where is it said that all video games are supposed to be suitable for children?”

– This can only be said when one deems playing games with sex and nudity is suitable for adults. Is it though? Is that suitable for anyone?

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Google Changes stance on Abortion Keywords

Back in March, Google rejected a Google Adwords ad from the Christian Institute, a British group. It stated “UK Abortion laws: Key news and views on abrotion law from The Christian Institute.” This group put out this ad during a period where the House of Commons was considering a bill regarding abortion issues. Google rejected this ad stating that it contained “abortion and religion-related content”.

The lawyers of the Christian Institute immediately filed a lawsuit saying the company was discriminating on religious grounds. They said it violated the United Kingdom’s Equality Act of 2006, which prohibits religious discrimination in providing services. Their case was that Google was allowing secular groups to promote abortions and their practices but was not allowing other groups, or in this case religious groups, to advertise in that space.

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Bias of American Media – Influence of Media Money

As almost everyone would agree, media has a huge influence on our thought patterns and the way we perceive the world. With the presidential candidates starting to gain more press, the bias found in different networks and media groups starts to become more visible. The bias of the media is always influencing us daily, it just happens to be more noticed this time of year especially networks like CNN or ABC (left) versus networks like FOX (right). The way we make decisions about who we vote for to how we live our lives to what is right and wrong is built upon what we see and hear.

Back in September 2007, Gallup surveyed the American voters and found that 45% said the media is too liberal while 18% said the media is too conservative. I fall into the 45% category so there is my personal bias! The sad thing is most of it goes unnoticed because we get so used to it that our standards of what is liberal and conservative shifts over time.

One way of determining the bias of media is to look at the people who make up those companies and publishes the material and their contributions to the political parties. The following are total 2008 PAC contribution figures and where the majority of that contribution went. I’ve noted the more well known companies. [Facts provided by opensecrets.org].

Media Industries
Books, Magazines & Paper – $12 Million [78% to Democrats]
Motion Picture Industry – $8.9 Million [89% to Democrats]
Cable & Satellite TV – $6.3 Million [63% to Democrats]
Music Recording Industry – $3 Million [79% to Democrats]
Television Production / Distribution – $2.3 Million [86% to Democrats]

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