Advertising Archives | Page 6 of 6

Top 11 Commercials & TV Spots of 2008 Beijing Olympics

August 20, 2008 No Comments

This is a updated post as promised!
We will do one better than most and do a top 11! In no such order whatsoever!

As a huge fan of art, design, and film, I decided that along with the articles, news, reviews of media I periodically post what I consider to be beautiful works of art. I will also post what I consider to be good clean, well done commercials or spots.

With the Olympics well underway there has been quite a few spots that were done beautifully and with class. With so much garbage that is thrown up in marketing and advertising I wanted to post a few videos that I personally appealed to me either artistically or simply because I found them well made. The commercials during the Olympics are often more wholesome with better messages than the type of commercials you would see during the superbowl.

Which one is your favorite? Got other ones you like not mentioned here? Please comment!

Sea Orchestra by United Airlines
• Beautiful. The mix of 3d and 2d elements make this video one to watch! The first time I saw this spot I was awed by its beauty.

Advertising, Articles, Internet

Who Regulates Online Advertising & Marketing to Children?

August 12, 2008 2 Comments

A new report by Berkeley Media Studies Group, part of the Public Health Institute in Berkeley, California focuses on the different methods companies use to advertise food to kids. It focuses on methods that have become popularized in the last two years such as the utilization of social networks. The main concern is that though mediums such as TV are somewhat regulated, but the online world still has no true regulations. Junk food advertising has been a huge concern and lawmakers have started to move to present a proposal to Congress to restrict junk food advertising. One author of the report says “With social networking, marketers are getting the kids to create the ads and share them with their friends. It is incredibly sticky and it is viral. Regulators need to understand that.”

Advertising, Articles, Movies

Media’s Impact on Sexual Freedom

July 22, 2008 No Comments

Has anyone noticed that all media articles regarding teen sex, condoms and abstinence always emphasize and focus on the spread of STDs and nothing else? Editorials and commentaries used to make the case of abstinence as a moral stance or a wholesome alternative to the sexually active world we live in. It also focused on the emotional risk involved with premarital sex. Now our culture has bent so far into the realm of sexual promiscuity that the only way people could even suggest abstinence is by fear of STDs. If you are going to raise the sexual freedom flag, why is abstinence ridiculed while ones who “score” or get “laid” considered cool or great?

Advertising, Video

New Dove Beauty Campaign “Onslaught” Video

March 22, 2008 No Comments

Video focuses on a child’s face than proceeds to show seemingly a hundred ads in a matter of 20 seconds showing the “onslaught” of media that a child sees in regards to what is considered beauty. The ads vary from skin product commericals, cosmetic surgeries, diet ads, skinny models dancing, provocative ads on the streets and so on. Only 5% of children consider themselves beautiful. I am not surprised. Please be aware there are a few provocative sexual imagery shown (ex. models dancing). The clips themselves are only a fractional of a second to 2 seconds long.

Advertising, Video

Distorted Perception of Beauty

March 22, 2008 No Comments

There is no explanation needed for this one. The video speaks for itself. What is it about our culture that shapes our perception of what define beauty when it comes to people? Why are people treated differently for the way they look? Why does the way one look tie so heavily with how we feel about ourselves? Think about the “beautiful people” in Movies, TV Shows, Print Ads… Enjoy.