“Skinny Water” says Skinny Always Gets the Attention
Skinny Water Says “Skinny Always Gets the Attention
A recent Skinny Water advertising poster shows a lady standing before a throng of photographers with the headline “Skinny Always Gets the Attention.” Basically the message is that one assured way of getting attention is to be skinny. Normally low-calorie drink producers tend to market as a “healthy alternative” highlighting drinks that are low in calorie but high in vitamins. Skinny Water takes a completely different approach by simply saying, you need to be skinny, so drink a zero calorie drink.
Take a look at the AD below. Let us know – What is your gut reaction!?
(Note: How about Starbucks calling their low fat custom drinks “skinny”… different?)
Skinny Water Ad – Skinny Always Gets the Attention
Message: You know you like the attention. You want it? Skinny is how you get it.
Skinny Water Ad – Strut Your Skinny
Message: Being Skinny is valuable. It’s worth showing off. Be proud of being skinny.
Skinny Water Ad – Life Can Feel This Good
Message: Life Can Feel This Good… if you are Skinny. Bottom says “Love the Skinny Life.”
We ask again. What is your gut reaction!?
NOTE: Skinny Water pulled this campaign for obvious reasons. Smart move, though the damage is done.
After that, check out another skinny centric campaign that started great controversy: Pretzel Crisps Skinny Campaign. That was also pulled…