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Volkswagen Super Bowl & Verizon Commercials

4 February 2011 No Comment
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Little Darth Vadar Stop the Volkswagen Car!

Clean Cut TV Commercials

Here at Clean Cut Media, we not only talk about bad influences of media, but we try to balance it out by promoting good media. We like clean movies, we like clean & awesome commercials, and are happy for the companies that promote such media. Media is part of life folks, just a matter of knowing what to consume, not to consume, and of course how much we should be consuming. Below are a few recent commercials with some buzz that are clean cut and well made.

Darth Vader Volkswagen SuperBowlVolkswagen’s Super Bowl Commercial: Darth Vader

Volkswagen did something most companies would not have thought of. Reveal their Super Bowl commercial before the Super Bowl! One may think, why? It takes away from the hype! Oh, but I see this as a good move on their part. In about 2 days, it already has 6 million views as it gets passed along virally, hogging all the attention, riding on the hype of all the anticipation. Good move Volkswagen. Also kudos on the nice, simple, clean cut commercial. The Video shows little Darth Vadar in his attempts to use the force. Watch it!

Of course the commercial says nothing about the car at all. Just trying to associate warm fuzzy feeling with the car and brand. That is the state of advertising folks!

iPhone Verizon vs AT&T Commercials

A clear shot at it’s “rival” AT&T. You have to love the simplicity of this ad, yet it indirectly emphasizes their differentiator – their reputation as the best network. It builds their reputation and continues to link the idea that Verizon’s service is clearly better than AT&Ts. It doesn’t directly attack anyone, but pokes a bit of fun, bringing out that “ooooHH” feeling we get when someone has a good witty, comeback. Or maybe it’s just me.

Meanwhile Apple laughs at all the excellent publicity they are getting as the two networks dual it out. Apple is the ultimate winner.

I also enjoyed their trailer video. Simple, Clean “cut”, and to the point:

Oh and some old clean Super Bowl commercials from last year.

What do you think about these commercials?
What did you like and not like about them?

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