YouTube Statistics - Views Per Day

YouTube – Hits 4 Billion Views a Day

• How many videos do you watch in a week?
• How many times have you gone to youtube to watch 1 video and ended up watching 7?

Google confirmed that YouTube is now averaging 4 BILLION views per day. They also confirmed that 60 hours of video is uploaded into the site, every MINUTE.

Back in 2010 we were awed that YouTube hit 2 billion views per day, bringing up many discussions about whether YouTube was helping or hurting our culture as a whole.

Then Back in May 2011, a mere 8 months ago, YouTube celebrate it’s 6th birthday by citing YouTube is averaging 3 billion views per day and 48 hours of video uploaded per minute. Incredible. At the time, YouTube cited this is equivalent of every US Resident watching at least 9 videos per day. That is EVERY US RESIDENT. That means if some guy without internet is not watching a video, someone is watching 18 times. But now at 4 Billion Views, YouTube has seen a 50% increase in views in about less than a year. At this rate, they would probably hit 5 billion within 6 months.

Is there a ceiling to this?

How many videos can one person possibly watch in a day?

That is an insane about of videos. We really need a resurgent of hobbies or find some meaningful work! Anyone have any good stories of replacing mundane video watching with something productive?

Ironically having said that, below is a YouTube video highlighting this latest milestone. HA! Add another view to that figure.

Confession Time

So a little confession time. Let us know below in the comments & poll:

• How many videos do you think you watch a week?
• How many times have you gone to youtube to watch 1 video and ended up watching 7?

Don’t leave out those outliers where you watched 25 videos with your two friends around the couch!

Related posts:

1. Youtube Statistics – 2 Billion Views Per Day [Infographic]
2. YouTube Statistics – Growing like a Man Child [Infographic]
3. Youtube Statistics – The Ultimate Time Suck

Improv Everywhere – Mall Santa Musical

Merry Christmas Everyone! A little Holiday Post for you all! For all your Musical Lovers and Improv Everywhere lovers… check out this heart warming spontaneous musical at a New Jersey Mall. Who doesn’t enjoy random musicals breaking out at the mall? This one centers around sitting on Santa’s lap.

Look! Santa Claus is Singing a Musical!

Improv Everywhere – Carousel Horse Race

Also enjoy this fun, feel good Improv stunt where the agents take a regular Carousel and make it into a live, legit horserace. Must have been exciting for the kids riding the carousel and the parents who witnessed this spectacle.

See more Improve Everywhere Musicals Here.

Watch the Brave Pixar Trailer

The new Brave trailer is out. Brave is the next Pixar movie slated to make its theatrical debut on June 22, 2012. Pixar has been known to produce high quality, clean, family friendly movies on a consistent basis. I always look forward to Pixar movie releases. They never really disappoint especially compared to lot of the garbage “family” movies out there.

Pixar Brave’s Story & Premise

Brave follows the story of Merida (voiced by Kelly Macdonald). Merida is a young Scottish woman from the Highlands. She is out to “carve out her own path in life,” breaking the traditions of her people. It delves into the themes of tradition, bravery and self-journey.

Watch Pixar’s Brave Movie Trailer

Traditions vs “Being True to Yourself”

One thing I wonder is how Pixar will go about portraying the breaking of traditions. In our culture, media often romanticizes and promotes the idea of self independence and doing what you feel is right, often at the expense of tradition and responsibilities. It is the idea to forget what everyone tells you because you need to be true to yourself. Rebelling against authority, and following your own sense of right and wrong is sprinkled everywhere because inwardly, we all want to do what we want to do. That is why it appeals to us. In many ways, tradition and duty is often given very little weight, though often traditions are there for good reason.

Movies that take protagonists that breaks traditions, relationships, perhaps cause a lot of hurt and pain, but in the end has everything work out, makes us a little bit more open to that idea that it really is all about being true to oneself. The value of self-sacrifice and holding to responsibilities and duty even if it puts a damper in one’s own desires and plans is undermined in many cases. Think about sacrificing careers to be with your family, giving up own interest for the betterment of the group, giving up your dream because of your commitment to something or someone.

Some movies do fine with these themes. Mulan comes to mind. Mulan is shown as self-sacrificial. She breaks traditional roles, not because she wants to gain something for herself, but to save her Father. But then there are movies where the main character simply does what he or she feels like because it makes them happy or in the name of love or because they are trying to be “true to herself,” meanwhile leaving a string of pain and hurts behind. (But then it all magically works out in the end right? So why not?)

But I will always give Pixar the benefit of the doubt. Unlike most movies, Pixar has always managed to churn out a good message and their movies seems to be sensitive to the family viewers. So hoping for the best and looking forward to Brave.

Chime in Pixar Fans

• What was your favorite Pixar movie of all time?

Dr Pepper Ten Commercial says NOT FOR WOMEN!

Coke has Coke Zero, Pepsi has Pepsi Max, and so Dr Pepper now has Dr Pepper TEN. Dr Pepper TEN caused quiet a stir from it’s launch due to the funny and semi-controversial ad. The TV commercial shows a mini-action film where a manly man drives through the dangerous jungle, Dr Pepper TEN in one hand, while shooting enemies and punching snakes with the other. It is action packed and ends with the quote “NOT FOR WOMEN.” Dr Pepper has taken a unique position of catering the drink to men, who perhaps view diet drinks as unmanly.

Are Diet Drinks too Unmanly?

Many years ago, Miller Brewing Company came out with Miller Lite, a beer with less calories. Great for those who wanted to avoid the beer belly and wanted to watch their weight. Yet there was real concern that men wouldn’t want to be associated with diet drinks because perhaps it wasn’t very manly. Miller chose to launch a bunch of TV commercials depicting manly men like Bubba Smith, Joe Frazier, and Ben Davidson to endorse the drinks and start arguing over different topics such as whether lite beer has “great taste” and “less filling.” By using manly men as well as focusing the argument over taste and body, Miller was able to divert the attention away from whether it was manly or not. To top it off, these ads would sometimes have these manly men argue then jump into a bar brawl. These series of ads are often ranked as one of the best ad campaigns in history. The ad campaign was a great success as nobody ever though of lite beer as unmanly.

Is the Dr Pepper Ten Commercial Controversial?

The commercials caused a stir. Some people find it offensive and exclusionary especially due to the tagline “not for women.” Others think it’s simply funny and there is no real harm done. Just like certain shampoos or deodorants target women, many feel it’s not a big deal to just target men. One thing we can all agree on is that it has drawn the attention it intended do. The Facebook page has been buzzing with a lot of back and forth between the two camps. Women put up pictures of themselves drinking Dr Pepper TEN while others argue that it’s discriminating.

I personally don’t take much offense to the commercial mainly because it doesn’t degrade woman in anyway. It’s just a product focusing on a specific target group. I don’t like the fact that it plays on stereotypes of men, but so far the ads haven’t been offensive in anyway. Just to give perspective, I find those AXE ad campaigns highly offensive to women. Another product targeting men, but often degrading women in the progress. Dr Pepper TEN so far doesn’t do the latter.

How does Dr Pepper TEN Taste vs. Diet Dr Pepper?

But the real question is, how does it taste? Diet Dr Pepper has always been one of the better diet drinks that does an excellent job retaining the flavor of the original. Coke Zero is another. How about Dr Pepper TEN? I had one for the first time this week. It’s excellent. I actually like it slightly better than the Diet version. Plus I feel more manly. Just kidding. Don’t need a drink for that.

Watch the commercial below and tell us what you think!

• Offensive? OK?
• Men – does the ad make you want to drink it?
• Women – does the ad make you want to drink it.. simply because it says not for women

Dr Pepper TEN Not for Women Commercial

Related posts:

1. Creativity: American Airlines & Holiday Inn TV Commercial Spots
2. Creativity: Great TV Commercial Series and Athletes – MasterCard & NBA
3. Creativity: Leave Nothing Nike Commercials

Plot Device Viral Video by Red Giant Software

Check out this viral video from Red Giant Software highlighting the use of their Professional Video Tool, Magic Bullet Suite 11. It’s well done and fun to watch! Not only is it fun, but it actually shows you the capabilities of the product itself. Magic Bullet Suite 11 is a tool with built in visual effect plug-ins that are easily implemented into any video product. The company brought in an indie filmmaker named Seth Worley to create this piece called “Plot Device” to show off some the different visual effects. Love sharing some good clean advertising!

Magic Bullet Suite 11 is professional toolkit for filmmakers designed by film director Stu Maschwitz. I highly recommend this product for anyone working on a budget or desire Hollywood quality results for their short films and videos. It’s convenient, easy to use, and really makes things look awesome with very little effort. Magic Bullet Suite helps with color grading, color treatment, removing noise, and adding tons of simple effects such as adding specific glows, lighting, flares, vignettes, shadows and so on.

Intel – The Chase Commercial

Agency: Venables Bell & Partners

Another well made commercial created by Intel to build up buzz around the 2nd eneration Intel® Core™ i5 processor. It is another video where an fun action spot is created but has the dual purpose of showing of the performance capabilities of the product itself. It isn’t as well-done as the previous video, but clever none the less and a creative idea worth sharing.

• Know of other well made commercials that serve the dual purpose of showing of the product?
• Please share in comments!

Related posts:

1. Volkswagen Super Bowl & Verizon Commercials
2. Creativity: American Airlines & Holiday Inn TV Commercial Spots
3. Creativity: Leave Nothing Nike Commercials

Improve Everywhere Social Media Conference

Something about this video tells me “I Gotta Share…”

Improv Everywhere, a well known improv group that became famous for bursting into spontaneous musicals at random public places, appears at a bonified social media conference in New York called the “GEL Conference” to sing about how connected (obsessed?) we are to social media. It is already a testament to the growth of social media that there are social media business conferences just about social media. Remember just a few years ago, facebook, twitter and the concept of social media was not well known! Enjoy.

Related posts:

1. Viral Video: ‘Twouble with Twitter’ & Flutter the New Twitter

Little Darth Vadar Stop the Volkswagen Car!

Clean Cut TV Commercials

Here at Clean Cut Media, we not only talk about bad influences of media, but we try to balance it out by promoting good media. We like clean movies, we like clean & awesome commercials, and are happy for the companies that promote such media. Media is part of life folks, just a matter of knowing what to consume, not to consume, and of course how much we should be consuming. Below are a few recent commercials with some buzz that are clean cut and well made.

Volkswagen’s Super Bowl Commercial: Darth Vader

Volkswagen did something most companies would not have thought of. Reveal their Super Bowl commercial before the Super Bowl! One may think, why? It takes away from the hype! Oh, but I see this as a good move on their part. In about 2 days, it already has 6 million views as it gets passed along virally, hogging all the attention, riding on the hype of all the anticipation. Good move Volkswagen. Also kudos on the nice, simple, clean cut commercial. The Video shows little Darth Vadar in his attempts to use the force. Watch it!

Of course the commercial says nothing about the car at all. Just trying to associate warm fuzzy feeling with the car and brand. That is the state of advertising folks!

iPhone Verizon vs AT&T Commercials

A clear shot at it’s “rival” AT&T. You have to love the simplicity of this ad, yet it indirectly emphasizes their differentiator – their reputation as the best network. It builds their reputation and continues to link the idea that Verizon’s service is clearly better than AT&Ts. It doesn’t directly attack anyone, but pokes a bit of fun, bringing out that “ooooHH” feeling we get when someone has a good witty, comeback. Or maybe it’s just me.

Meanwhile Apple laughs at all the excellent publicity they are getting as the two networks dual it out. Apple is the ultimate winner.

I also enjoyed their trailer video. Simple, Clean “cut”, and to the point:

Oh and some old clean Super Bowl commercials from last year.

What do you think about these commercials?
What did you like and not like about them?

Related posts:

1. Mac vs PC Elimination Apple Commercials: Product Not Lifestyle
2. Creativity: Leave Nothing Nike Commercials
3. Top 11 Commercials & TV Spots of 2008 Beijing Olympics

Promoting Good Clean Media

Here at Clean Cut Media, instead of just bemoaning and deriding degrading media, we also like to promote and share a good CLEAN ad, commercial, movie or video when we see one. Bad media is often just driven by the fact that things like violence and sex simply sells, so it’s important we support what is good and clean. Other times, we just share because we like it! These Improv Everywhere videos? It’s clean and we just like it!

Who is Improve Everywhere?

Improve Everywhere is a group that organize giant scene stealing events in public areas. Their “missions” are hilariously fun. They unfortunately aren’t always squeaky clean, but the ones they are best known for all are really fun to watch.

Below is their most recent mission “Princess Leia & Darth Vadar Star Wars Subway Scene” as well as 4 other great mission worth watching. Don’t miss out on “Frozen Grand Central” and “Food Court Musical” both are classics.

Princess Leia & Darth Vader Star Wars Subway Scene

Princess Leia, Storm Troopers and Darth Vader invades the New York City subway car reenacting a scene from Star Wars. Since the white sliding doors were very similar to the doors from the rebel ship, they utilized multiple stations to have different characters enter into the scene. Very well done.

The buildup was great. By the time Darth Vader enters in the third station, every erupted in laughter. Especially as Darth Vader first time hit his head on the roof due to the height of his helmet.

Enjoy the video below:

I can forsee many more episodes being a huge hit. See the video right below these pictures.

Shot by: Matt Adams, Jason Eppink, Erik Martin
Cast: Princess Leia (Cody Lindquist), Stromtroopers (Patrick Cassels, Brian Murphy, Josh Ruben). Darth Vader (Alex Scordelis)

Enjoy More Improv Everywhere Videos!