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Articles tagged with: TV

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[22 Oct 2008 | 4 Comments | ]

By now most of the public has seen at least one of the many creative Mac vs PC commercials. If you are like me I find them hilarious and very memorable. Already thousands of spoofs have been generated using a similar type of message delivery. The Mac vs PC campaign is so unique and memorable it will most likely go down in history as one of the best.
Microsoft however was not amused. After Vista failed to meet expectations and criticized across the board, Steve Ballmer, the CEO of Microsoft blamed …

Articles, Internet, News, Video »

[19 Oct 2008 | 2 Comments | ]

I am sure by now you’ve seen one of the Saturday Night Live (SNL) spoofs of Sarah Palin. If you haven’t, it’s definitely worth a good laugh. (And you can find some of the videos below on this post). Tina Fey’s impersonation is excellent and by all means looks just like Sarah Palin. SNL has been part of the political landscape imitating politicians since 1975. This year has been no different as millions of people have tuned in to watch Tina Fey impersonate Sarah Palin, the Republican Vice Presidential Candidate. …

Advertising, Art & Design, Creativity Series »

[8 Oct 2008 | No Comment | ]

An oldie, but a goody. Good Example of a very well done commercial. Creative. Original. Clean. Captures the viewer as well as highlight a product advantage (everything just works/ reliability). Enhances the brand image by associating creativity and cool factor. This is also a video that easily goes viral because of it was unique and different compared to other commercials of it’s kind. Enjoy!

We need more of these type of commercials that are clean and doesn’t sell emotions or feelings.

Advertising, Articles »

[15 Sep 2008 | 3 Comments | ]

One trend that is becoming more and more common practice in advertising is to appeal to the emotions rather than the features or functionalities of the product. Rather than talk about why you should buy some product and discuss some of the practical features, many ads go about painting a lifestyle that you would want to have and placing their product as part of that wonderful exciting lifestyle.
Take a look at some of the advertisements below and ask yourself, what are they selling? What did I learn about the product? …

Articles, Video »

[10 Sep 2008 | No Comment | ]

Below is a video depicting the influence of parents and adults on their children. It is always amazing how much children are fully aware of what goes on around them and pick up on subtle cues and actions.
Though this video does not necessarily talk about media’s impact on children or our culture, it does highlight (though the form of media) that rather than simply blaming media for everything that has gone wrong, we as a whole need to take personal ownership over how our actions and behavior impact those around …

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[1 Sep 2008 | No Comment | ]

As everyone has heard by now, it was later found that the cute little girl, Lin Miaoke, was lip syncing while the original girl, Yang Peiyi, was yanked from the program last minute told to sing from backstage because she wasn’t “flawless in image” according to the musical director of the olympics. The musical director said the reasons were for national interest and that the child on camera should be “flawless in image, internal feelings and expression. Lin Miaoke is excellent in these aspects”. “The reason why little Yang was …

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[29 Aug 2008 | No Comment | ]

A new 685 page report from the National Cancer Institute (NCI) backs the claim that smoking in movies influences children to smoke. The report is called “The role of the Media in Promoting and Reducing Tabacco Use”.
The NCI found that tabacco advertising and marketing is causally linked to increased tobacco use. It also states that smoking depicted in films and movies are causally related to smoking initiation among youth. There are very few movies out there where smoking isn’t shown as a normal part of life. Smoking is done …

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[27 Aug 2008 | 2 Comments | ]

The 2008 Beijing Olympics was the most widely watched Olympics in history. It had all you could ask for. It had high drama, incredible feats, and one of the most beautiful opening and closing ceremony ever. I was completely in awe with the beautiful creativity in displaying all of China’s history and culture. Great job China.
However… coupled with such great display of the magnificence of Chinese culture, so was the display of some not so magnificent incidences. Lot of deception was carried out by the Olympic decision makers to put …

Advertising, Creativity Series, Video »

[26 Aug 2008 | No Comment | ]

Clever play on words. Commercial by head & shoulders. Doesn’t really sell the product, neither did I remember what product this commercial was selling later on, but still – it’s good for the creative mind. Those who need to create can always appreciate the different styles.
Click Below to see 2 of their commercials!

Advertising, Articles, Internet, Movies, Music Video, News »

[23 Aug 2008 | 2 Comments | ]

As almost everyone would agree, media has a huge influence on our thought patterns and the way we perceive the world. With the presidential candidates starting to gain more press, the bias found in different networks and media groups starts to become more visible. The bias of the media is always influencing us daily, it just happens to be more noticed this time of year especially networks like CNN or ABC (left) versus networks like FOX (right). The way we make decisions about who we vote for to how we …

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[20 Aug 2008 | No Comment | ]

This is a updated post as promised!
We will do one better than most and do a top 11! In no such order whatsoever!
As a huge fan of art, design, and film, I decided that along with the articles, news, reviews of media I periodically post what I consider to be beautiful works of art. I will also post what I consider to be good clean, well done commercials or spots.
With the Olympics well underway there has been quite a few spots that were done beautifully and with class. With so …

Advertising, Articles, Internet »

[12 Aug 2008 | One Comment | ]

A new report by Berkeley Media Studies Group, part of the Public Health Institute in Berkeley, California focuses on the different methods companies use to advertise food to kids. It focuses on methods that have become popularized in the last two years such as the utilization of social networks. The main concern is that though mediums such as TV are somewhat regulated, but the online world still has no true regulations. Junk food advertising has been a huge concern and lawmakers have started to move to present a proposal to …