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Downloading TV and Watching Video Online Biggest Gainers in 2008
According to new research from Mediamark Research & Intelligence, (MRI), the biggest year over year growth gainers among adult Internet users in 2008 in terms of media interaction were downloading TV shows, watching online videos and making online phone calls.
MRI surveyed the American consumer and found that 3.2% of adults had downloaded a TV program in the last 30 days for a 141% increase since the year before. Despite the fact that access to TV programs have become increasingly …

A study came out of the University of Maryland that concludes that watching television contributes to viewers’ happiness in the short term, but has negative affects in the long run. In other words they found that those who say they are unhappy on average watch more TV while those who are happy spend more time socializing with others and reading. This study analyzes 30 years of national data through a series of attitude surveys.
“TV doesn’t really seem to satisfy people over the long haul the way that social involvement or …

Every single day millions of children are constantly bombarded by media. Television, Internet, Movies, Video Games, Music, Videos are some of the many forms of media that continues to feed particular messages and ideas into our children and ultimately into our culture.
Dr. Douglas A. Gentile, a developmental psychologist and assistant professor in Iowa State University’s Department of Psychology, offered an explanation.
With the 21st century offering a greater number of media than any other period in history, younger generations can view or listen to almost any sort of content at the …

New research found in the November Issue of Pediatrics, suggest that pregnancy rates are far higher in teens who watch a lot of “sexy” TV shows that involve sexual behavior and dialogue. Teens who watched such shows were twice as likely to become pregnant over the next three years.
This research focused on shows that highlight “positive aspects” of sexual behavior without properly showing the risks involved. Such shows can lead teens to have unprotected sex. This study follows previous research from the same group that have already found that watching …

By now most of the public has seen at least one of the many creative Mac vs PC commercials. If you are like me I find them hilarious and very memorable. Already thousands of spoofs have been generated using a similar type of message delivery. The Mac vs PC campaign is so unique and memorable it will most likely go down in history as one of the best.
Microsoft however was not amused. After Vista failed to meet expectations and criticized across the board, Steve Ballmer, the CEO of Microsoft blamed …

I am sure by now you’ve seen one of the Saturday Night Live (SNL) spoofs of Sarah Palin. If you haven’t, it’s definitely worth a good laugh. (And you can find some of the videos below on this post). Tina Fey’s impersonation is excellent and by all means looks just like Sarah Palin. SNL has been part of the political landscape imitating politicians since 1975. This year has been no different as millions of people have tuned in to watch Tina Fey impersonate Sarah Palin, the Republican Vice Presidential Candidate. …

An oldie, but a goody. Good Example of a very well done commercial. Creative. Original. Clean. Captures the viewer as well as highlight a product advantage (everything just works/ reliability). Enhances the brand image by associating creativity and cool factor. This is also a video that easily goes viral because of it was unique and different compared to other commercials of it’s kind. Enjoy!

We need more of these type of commercials that are clean and doesn’t sell emotions or feelings.

One trend that is becoming more and more common practice in advertising is to appeal to the emotions rather than the features or functionalities of the product. Rather than talk about why you should buy some product and discuss some of the practical features, many ads go about painting a lifestyle that you would want to have and placing their product as part of that wonderful exciting lifestyle.
Take a look at some of the advertisements below and ask yourself, what are they selling? What did I learn about the product? …

Below is a video depicting the influence of parents and adults on their children. It is always amazing how much children are fully aware of what goes on around them and pick up on subtle cues and actions.
Though this video does not necessarily talk about media’s impact on children or our culture, it does highlight (though the form of media) that rather than simply blaming media for everything that has gone wrong, we as a whole need to take personal ownership over how our actions and behavior impact those around …

As everyone has heard by now, it was later found that the cute little girl, Lin Miaoke, was lip syncing while the original girl, Yang Peiyi, was yanked from the program last minute told to sing from backstage because she wasn’t “flawless in image” according to the musical director of the olympics. The musical director said the reasons were for national interest and that the child on camera should be “flawless in image, internal feelings and expression. Lin Miaoke is excellent in these aspects”. “The reason why little Yang was …

A new 685 page report from the National Cancer Institute (NCI) backs the claim that smoking in movies influences children to smoke. The report is called “The role of the Media in Promoting and Reducing Tabacco Use”.
The NCI found that tabacco advertising and marketing is causally linked to increased tobacco use. It also states that smoking depicted in films and movies are causally related to smoking initiation among youth. There are very few movies out there where smoking isn’t shown as a normal part of life. Smoking is done …

The 2008 Beijing Olympics was the most widely watched Olympics in history. It had all you could ask for. It had high drama, incredible feats, and one of the most beautiful opening and closing ceremony ever. I was completely in awe with the beautiful creativity in displaying all of China’s history and culture. Great job China.
However… coupled with such great display of the magnificence of Chinese culture, so was the display of some not so magnificent incidences. Lot of deception was carried out by the Olympic decision makers to put …