Experts Say Gen Y Will Not Grow Out of Social Networking

Child Internet Usage Study Statistics

Social Network Youth Usage Study

Will Social Networking continue strong among the youth as they enter adulthood?

Is social media a fad? or will it continue to grow!

A new survey released by the Pew Internet and American Life Project shows that the majority of technology experts and stakeholders firmly believe that social networking and online sharing is here to stay among today’s youth or Generation Y.

Over two-thirds of these technology experts agreed that the youth will continue to utilize social networking tools well into adulthood. They agreed that “By 2020, members of Generation Y (today’s ‘digital natives’) will continue to be ambient broadcasters who disclose a great deal of personal information in order to stay connected and take advantage of social, economic, and political opportunities. Even as they mature, have families, and take on more significant responsibilities, their enthusiasm for widespread information sharing will carry forward.”

Social Network Benefits Outweigh the Costs

They key is the their attitude towards social networking. There has been great debate in the online circles regarding the privacy issues and the dangers of sharing information online. However for better or worse, those who are part of Generation Y tend to focus more on the social benefits of sharing personal information and personal communication. They are more than willing to trade their privacy for the social tools to communicate and share.

Some Argue Social Networks Will Fade

There are however almost 30% of the group that believed Generation Y will lose interest in social marketing over time.

This survey was conducted as part of a greater study of the “Future of the Internet”.

Social Networking Usage Study

Teen’s Social Network Use Study by Roiworld

In a separate study by online gaming site Roiworld, 600 teens were were found to spend two hours a day online, 80% of whom spent time on a social network. The study showed there are signs of “Facebook Fatigue” as 1 in 5 were no longer visiting Facebook or using it significantly less than they did before. The teens cited losing interest or leaving because parents are there. A small segment mentioned privacy issues.

Facebook Popular Among Teens – 70% Use it Regularly

Yet Facebook continues to be extremely popular among teens. 70% of teens use it in some form. Nearly 80% have a profile. Youtube ranks second at 64%, MySpace is at 41% and Twitter is 4th at 20%. The study also revealed part of the reason teens spend so much time on Facebook is to play Facebook games.

  • Do you think Generation Y (the youth) will continue to use social networking as much as if not more as adults?
  • Or do you think there will be “social networking fatigue” and social network usage will fall as they get older?
  • If willing, state your AGE in your comment below so we know who the perspective is coming from!

Answer the Social Media Ques above & Take some Polls!

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Media Owned by the Big 6: GE, Disney, CBS, Viacom, Time Warner, & News Corp.

False Security in Diversity

As you flip through 3000 channels, listen to numerous radio stations, and cruise around the Internet – you may be thinking how great it is to have access to so many different ideas and shows. It is like going to the supermarket and having access to 100s of different kinds of cereal. Great! Except you look closer at the box and realize, the vast majority of those cereals are owned by 3 companies: General Mills, Kellogg’s & Post. Wait, 75% of all soft drinks are owned by Coke & Pepsi as well. What is going on here!?

The truth is that through years of mergers and acquisitions, very few powerful media corporations control the vast majority in almost every market. Media is no different. That same company that produces great children films probably produces the trashy movies as well – just under a different name. What is your favorite movie? Favorite TV Show? Favorite children film? Favorite Sports radio station? Don’t be surprised if it is all owned by the same company.

US Media Controlled by the Big 6

The U.S. media landscape is controlled mostly by six massive media corporations: General Electric, Walt Disney, News Corp., Time Warner, Viacom, & CBS. These six media corporations control most of what we hear, read, and see. Our perceptions, worldviews and our culture is dictated by the message portrayed by a few corporations. With so much influence and control it is very easy to capitalize on such influence to market products, create desires we never had, influence our emotions and ultimately use it all to make huge profits.

TV Influence on Children - MediaIs that thought scary? Is it to much to think companies control media messaging for maximum profit? Chime in and let us know in the comments!

Just to note, there are other big media companies who are big players in particular media markets (ex. Cox, Bertelsmann), but these six are easily the biggest both in terms of profits and sweeping influence. These companies are vertically integrated, meaning they control everything from production to distribution.

Did You Know?

Zondervan – The largest Christian publishers, including the vast majority share of the “Bible” is owned by News Corp. Every time someone purchases a bible, the #1 bestseller in history, News Corp profits.

Let us know what you think about these media facts!

  • Did you know that six companies controlled most of media?
  • Did any of the facts shown below surprise you?
  • What is your biggest concern with a few companies controlling and dictating the vast majority of media?

Let us know in the comments!

Snapshot of the Big 6’s Control over Media


GENERAL ELECTRIC

2008 Revenues: $183 Billion
Sample Ownership: NBC, CNBC, MSNBC, Telemundo, USA, A&E, Universal Pictures, NBC.com, CNBC.com, iVillage.com, and Hulu.com (joint venture with News Corp).

TV – Television networks: NBC Networks, Telemundo, Ion Media (partial stake).

TV – Cable: NBC Entertainment, NBC News, NBC Sports, NBC Television, NBC Universal, CNBC, CNBC World (Arabia, India, Asia, Europe), MSNBC, Bravo, Sci Fi Channel, Telemundo, USA, Oxygen, Weather Plus, Mun2, Sleuth, Chiller, Universal HD, A&E Networks (25%; includes A&E, the History Channel, History en español, the Biography Channel, Military History Channel, Crime & Investigation Network, A&E HD, the History Channel HD, History International), the Weather Channel (partial), Sci-Fi Channel HD.

TV – Production and distribution companies: NBC Universal Television Distribution, Universal Media Studios

26 television stations, owned under the “NBC Universal” division. These include NBC affiliates, 46 stations, Telemundo affiliates, and a small number of independents.

TV – International Channels: 13eme Rue (France), 13th Street (Germany), Studio Universal (Germany), Sci-fi Channel (Germany), Calle 13 (Spain), Sci Fi Channel UK, Movies 24 (UK), DivaTV (UK), Studio Universal (Italy), Universal Channel (Latin America), CNBC Asia, CNBC Europe, 18 Hallmark Channels (worldwide), KidsCo (worldwide, partial).

TV – Programming: NBC Network News, NBC Universal Global Networks, NBC Universal International Channels, The Today Show, NBC Nightly News with Brian Williams, Dateline NBC, Meet the Press, Early Today, CNBC, Squawk Box, Mad Money, CNBC World, CNBC Arabia, CNBC-India TV-18, Hardball with Chris Matthews, the Rita Cosby Specials Unit, Morning Joe, Mun2, Sleuth, A&E [partial], the History Channel [partial], the Biography Channel (partial), ShopNBC (27%).

Film – Production: NBC Universal (80% ownership): Universal Pictures, Focus Features, Rogue Pictures. Universal has production agreements with Imagine Entertainment, Jersey Films, Tribeca Films, Shady Acres, the Kennedy/Marshall Company, Playtone Company, Strike Entertainment, Type A Films, Depth of Field, Stephen Sommers and Working Title Films (Europe).

Film – Distribution: Universal Studios Home Entertainment.

Online – NBC.com, CNBC.com, iVillage.com, Scifi.com, telemundo.com, nbc.com, hulu.com (a joint venture between NBC Universal and News Corp.), Bravotv.com, Triotv.com, msnbc.msn.com, nbcolympics.com, ShopNBC.com. Partial: aetv.com, biography.com, historychannel.com, military.history.com, Thehistoryhcannelclub.com, Historytravel.com, Newsvine.com.

Walt Disney Logo - DisneyWALT DISNEY

2008 Revenue: $37.8 Billion
Sample Ownership: ABC, ESPN, Disney, A&E, History Channel, 277 radio stations, Marvel Entertainment, Touchstone Pictures, Miramax Films, Walt Disney Pictures, Pixar Animation Studios, NBA.com, and NFL.com

TV – The ABC Television Network: ABC Entertainment, ABC Daytime, ABC News, ESPN on ABC, ABC Television, ABC Kids, and Touchstone Television.

TV – Production & Distribution Companies: Walt Disney Television, Walt Disney Television Animation, BVS entertainment, ABC Studios, Walt Disney Television, Disney-ABC Domestic Television.

TV – Cable Networks: ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN PPV, ESPN Deportes, ESPNU, ESPNHD, ESPN2 HD, ESPNEWSHD and ESPNUHD, Disney Channel HD, Toon Disney, SOAPnet, ABC Family Channel, A&E Television Networks (37.5% equity; includes A&E, the History Channel, the Biography Channel, History en español, Military History Channel, Crime & Investigation Network, A&E HD, The History Channel HD), Lifetime Entertainment Services (50% equity; includes Lifetime Television, Lifetime Movie Network, Lifetime Real Women).

TV – International Channels: ESPN International, ESPN Classic Sport Europe, ESPN Latin America, ESPN Asia, Jetix Europe, Jetix Latin America, Jetix Canada, Jetix Israel, International Disney Channels, History International, NASN Limited.

The ABC Television Network has 226 affiliated stations reaching 99 percent of all U.S. television households. The company owns and operates ten ABC television stations in the nation’s top markets.

TV – Programming: Good Morning America, World News with Charles Gibson, World News Now, 20/20, Primetime, This Week With George Stephanopoulos, Sportscenter/Monday Night Football, ESPNplus, Playhouse Disney, Jetix, ABC Kids.

Radio – Programming: ESPN Radio, ESPN Deportes Radio, Radio Disney, Lifetime Radio for women (50% equity), ABC Music Radio, ABC Radio Networks: Imus in the Morning, The Mark Levin Show, Morning Joe, The Tom Joyner Show.

Publishing – Magazines: Family Fun, ESPN the Magazine, Jetix Magazine, Wondertime Magazine, Bassmaster Magazine and Disney Adventures

Publishing – Music: Disney Music Group distributes music and motion picture soundtracks under its four labels: Walt Disney Records, Hollywood Records, Buena Vista Records, Lyric Street Records, Disney Music Publishing Worldwide.

Film – Production and Distribution: Walt Disney Pictures (includes Walt Disney Feature Animation and DisneyToon Studios), Touchstone Pictures, Miramax Films, Pixar Animation Studios, Hollywood Pictures, Buena Vista International, Buena Vista Home Entertainment, Buena Vista Home Entertainment International, Disney Theatrical Group, A&E IndieFilms (37.5% equity).
Publishing – Books: Disney Publishing, a subsidiary of the Company, owns Hyperion Books, Hyperion Books for Children, Disney Press, Disney Editions, Disney Adventures, Disney Fairies, Disney Digital Books, Mirimax, ESPN books, ABC Daytime Press, Hyperion East, Hyperion Audiobooks, Volo, Jump at the Sun, Disney Libri (Italy), Disney Hachette JV (France).

Online – ABC.com, ABCNews.com, Oscar.com, Disney.com, Disneychannel.com, Family.com, ESPN.com, Familyfun.com, Go.com, Soccernet.co (60%), NFL.com, NBA.com, NASCAR.com, Toysmart.com (partial), Go Network, www.disneysgamecafe.com, ESPN.com, Abcsports.com, ESPNdeportes.com, Wondertime.com, iparenting.com, celebrityparents.com, incrediblebabynames.com, disneyfairies.com, clubpenguin.com, Disneyshopping.com, (37.5% equity: aetv.com, biography.com, historychannel.com, militaryhistory.com, thehistoryhcannelclub.com, Historytravel.com).

News Corp LogoNews Corp

Sample Ownership: Fox Network, Fox News, Fox Sports, Fox, Myspace.com, Ign.com (gaming), Scout.com (sports), Simply Hired (job), New York Post, Rotten Tomatoes, Marketwatch, Hulu.com, 150 newspapers, Harper Collins, & Zondervan.
2008 Revenue: $33 Billion

TV – Networks: Fox, MyNetworkTV. In the United States, News Corp. owns 27 television stations.

TV – Cable: Fox Business Channel, Fox Movie Channel, Fox News Channel, Fox College Sports, Fox Regional Sports Networks (16 owned and operated), Fox Sports En Espanol, Fox Sports Net, Fox Soccer Channel, Fox Reality, Premier Media Group (Australia 50%), Premium Movie Partnership (Australia 20%), Cine Canal (Latin America 23%), Telecine (Latin America 13%), FUEL TV, FX, FX HD, National Geographic Channel (US 67% and Worldwide 52%), National Geographic Channel HD, SPEED Channel, SPEED HD, Big Ten Network & Big Ten Network HD (49%), Premier Media Group (Australia 50%).

TV – Production and Distribution Companies: Fox Television Studios, Fox Home Entertainment, 20th Century Fox Television, 20th Television, Regency Television (50%).

TV – Satellite Television: Fox International owns 120 channels around the world.

TV – Europe: SKY Italia includes Sky Sport, Sky Calcio, Sky Cinema, Sky TG 24, Premiere AG (25%). British Sky Broadcasting (39%) includes Sky News, Sky Sports, Sky Travel, Sky One, Sky Movies, Artsworld. News Corp. also owns Balkan News Corporation.

TV – Latin America: LAPTV (33%), Telecine (13%).

TV – Asia: STAR Channels, Space TV (India DBS 20%), Phoenix Satellite Television (18%), Hathway Cable and Datacom (22%), China Network Systems (17 affiliated cable systems), Vijay, Xing Kong Channel [V], ESPN Star Sports (50%), ANTV (20%), TATA Sky (20%).

TV – Australia & New Zealand: Sky Network Television Limited (44%), FOXTEL (25%).

TV – Programming: Fox Sports, Special Report with Brit Hume, Fox Report with Shepard Smith, On the Record With Greta Van Susteren, Fox News Sunday, The O’Reilly Factor, Fox Pan American Sports (38%).

Publishing – Magazines: Barron’s, SmartMoney (50%), Big League, InsideOut, donna hay, News America Marketing (In-Store, FSI (SmartSource), SmartSource iGroup, News Marketing Canada), Alpha, The Weekly Standard, The Weekend Australian Magazine, sundaymagazine, body + soul, STM (WA), home, TVGuide, News Magazine (Australia).

Publishing – Newspapers:

Publishing – Australia/Asia: More than 150 titles including: The Wall Street Journal Asia, the Fiji Times, Daily Telegraph, Nai Lalakai, Shanti Dut, Gold Coast Bulletin, Herald Sun, Newsphotos, Newspix, Newstext, NT News, Papua New Guinea Post-Courier (63%), Sunday Herald Sun, Sunday Mail, Sunday Tasmanian, Sunday Times, Sunday Territorian, The Advertiser, The Australian, The Courier-Mail, The Mercury, News Limited, The Sunday Mail, The Sunday Telegraph, Weekly Times, The Weekend Australian, MX, Brisbane News, Northern Territory News, Cumberland (NSW), Leader (VIC), Quest (QLD), Messenger (SA), Community (WA), Darwin Sun/Palmerson Sun (NT).

Publishing – United Kingdom: News of the World, The Sun, The Sunday Times, The Times, News International.

Publishing – United States: Newspaper holdings include the Wall Street Journal, the New York Post, MarketWatch and Dow Jones Newswire; News Corp. also acquired the Ottoway group of community newspapers through its takeover of Dow Jones in 2007.

Publishing – Books: HarperCollins Publishers, Zondervan

Film – Production and Distribution: Fox Film Entertainment: 20th Century Fox Film Corporation, Fox 2000 Pictures, 20th Century Fox Espanol, 20th Century Fox Home Entertainment, 20th Century Fox Licensing and Merchandising, 20th Century Fox International, Fox Atomic, Blue Sky Studios, Fox Searchlight Pictures, Fox Music, Fox Studios Australia, Fox Studios Baja (Latin America), Canal Fox (Latin America), Balaji Telefilms (26%, Asia), 20th Century Fox Animation.

Online – Fox Interactive Media manages Fox’s online holdings, which include MySpace.com, Scout.com (a college sports site), ign.com (Internet gaming), Simply Hired (an online job search site), FoxSports.com, Fox News.com, Fox.com, Intermix, IGN.com, IGN.com.au, NYPost.com, MSN.Foxsports.com, WeeklyStandard.com, Broadsystem.com, NewsOptimus.co.uk, NewsOutdoor.com, RottenTomatoes, Fox.com, AmericanIdol.com, MarketWatch.com, Photobucket.com, Hulu.com (45%), jamster.com (51%), askmen.com, whatifsports.com, ksolo.com, springwidgets.com, flecktor.com milkround.com, nds.com, newsoutdoor.com, wsj.com, dowjones.com, barrons.com.

Time Warner Logo - CableTime Warner

2008 Revenue: $29.8 Billion
Sample Ownership: Warner Brothers, CNN, Cinemax, HBO, Cartoon Network, TBS, TNT, AOL, AIM, Mapquest, Moviefone, Advertising.com, ICQ, TMZ, PGA.com, Bebo, New Line Cinema, Castle Rock, DC Comics, Times Magazine, Sports Illustrated, Fortune Magazine, People Magazine (150+ Magazines)

TV – Network: CW Network (50% with CBS).

TV – Cable: Home Box Office, Inc. (HBO, Cinemax, HBO Sports, HBO Pay-Per-View, HBO on Demand, Cinemax Multiplexes, Cinemax on Demand, HBO HD, Cinemax HD, as well as HBO channels around the world), TruTV, TBS, TBS HD, Boomerang, Cartoon Network, Turner Classic Movies, TCM Europe, TCM Asia Pacific, TNT, TNT HD, CNN Airport Network, CNN International, CNN Headline News, CNN en Español, CNN en Español Radio, CNN Pipeline.

TV – Regional and Local Channels: NY1 News, NY1 Noticias, Sports Net, R News (Rochester, NY), Turner South, Capital News 9 Albany, MetroSports, News 8 Austin, News 10 Now — Syracuse, News 14 Carolina-Charlotte, News 14 Carolina-Raleigh.

TV – International: CNN International, CNN Headline News in Asia Pacific, CNN Headline News in Latin America, CNN+, CETV (36%)(China), CNNj, CNN Turk, CNN-IBN, Cartoon Network Europe, Cartoon Network Latin America, Cartoon Network Asia Pacific, Cartoon Network Japan (70% share), Imagen, TCM Classic Hollywood in Latin America, TNT Latin America, Nuts TV, Cartoonito, Pogo, 7 networks in Latin America.

TV – Production and Distribution: Warner Bros. Television Group, Warner Home Video, Warner Horizon Television, Warner Bros. Animation, Warner Bros. Digital Distribution, Telepictures Productions, HBO Video, HBO Independent Productions, New Line Television, Williams St. Studio, Cartoon Network Studios, CNN Newsource.

TV – Programming: CNN Newsroom, Live From The Situation Room, Lou Dobbs Tonight, Larry King Live, Anderson Cooper 360, NBA Games, MLB Playoffs, NASCAR, Entourage, Kids’ WB, American Morning.

Film – Production: Subsidiary The Warner Bros. Entertainment Group owns: Warner Bros. Pictures, New Line Cinema, Castle Rock, Warner Premiere, Picturehouse, Warner Bros. International Cinemas, Warner Independent Pictures, a joint venture with Village Roadshow Pictures, and a joint venture with Alcon Entertainment.

Film – Distribution: Distribution to more than 125 international territories.

Publishing – Comics: DC Comics, E.C. Publications, Inc. (publisher of MAD magazine).

Publishing – Time, Inc. : Time Warner Book Group (with publishing companies The Mysterious Press, Time Warner Book Group UK, Warner Faith, Warner Vision, Warner Business Books, Aspect, and Little, Brown and Company (includes Little, Brown Adult Trade, Little, Brown Books for Young Readers, Back Bay, and Bulfinch Press); Oxmoor House, Inc., Sunset Books, Books-of-the-Month Club, Inc., Southern Progress Corporation, Grupo Editorial Expansion (publishes 15 magazines in Mexico).

Publishing – More Than 150 Magazines: People, Time, Sports Illustrated, Fortune, This Old House, 25 Beautiful Homes, 25 Beautiful Kitchens, 4×4, Aeroplane, All You, Amateur Gardening, Amateur Photographer, Ambientes, Angler’s Mail, Audi Magazine, Balance, Bird Keeper, Business 2.0, Cage & Aviary Birds, Caravan, Chat—Its Fate, Chilango, Classic Boat, Coastal Living, Cooking Light, Cottage Living, Country Homes & Interiors, Country Life, Cycle Sport, Cycling Weekly, Decanter, Entertainment Weekly, Essence (joint venture), Essentials, EXP, Expansion, European Boat Builder, Eventing, Family Circle (U.K.), Fortune Asia, Fortune Europe, FSB: Fortune Small Business, Golf Magazine, Golf Monthly, Guitar, Hair, Health, Hi-Fi News, Homes & Gardens, Horse, Horse & Hound, Ideal Home, In Style, In Style U.K., International Boat Industry, Land Rover World, Life, Manufactura, Marie Claire (joint venture), MBR-Mountain Bike Rider, MINI, MiniWorld, Model Collector, Money, Motor Boat & Yachting, Motor Boats Monthly, Motor Caravan, NME, Now, Nuts, Obras, Outdoor Life, Park Home & Holiday Caravan, People en Espanol, Pick Me Up, Practical Boat Owner, Practical Parenting, Prediction, Progressive Farmer, Quien, Quo (joint venture), Racecar Engineering, Real Simple, Rugby World, Ships Monthly, Shoot Monthly, Shooting Times, Soaplife, Southern Accents, Southern Living, Sporting Gun, Sports Illustrated for Kids, Stamp Magazine, Sunset, Superbike, Synapse, Targeted Media, Teen People, The Field, The Golf, The Golf+, The Railway Magazine, The Shooting Gazette, This Old House Ventures, Time Asia, Time Atlantic, Time Australia, Time Canada, Time for Kids, Time, Inc. Content Solutions, Time Pacific, TV & Satellite Week, TV Easy, TVTimes, Uncut, VolksWorld, Vuelo, Wallpaper, Webuser, Wedding, What Camera, What Digital Camera, What’s on TV, Who, Woman, Woman & Home, Woman’s Own, Woman”s Weekly, World Soccer.

Online – America Online: AOL, AOL.com, AOL Instant Messenger, AOL Wireless, AOL Music Now, AOL Local, McAfee VirusScan Online (bundled with AOL services), AOL by Phone, AOL Call Alert, AOL CityGuide, AOL PassCode, AOL Voicemail, AOL Europe (Germany and Luxembourg), America Online Latino (Brazil, Mexico, Argentina, Puerto Rico, Venezuela, Chile, AOL Global Web Services, AOL Latino).

Online – Other Online Holdings: CNN.com, CNNMoney.com, CNNStudentNews.com, MapQuest, Moviefone, Movietickets.com, RED, Advertising.com, CompuServe, ICQ, KOL, SI.com, People.com, Pipeline, GameTap, CartoonNetwork.com, DCComics.com, Time.com, VeryFunnyAds.com, Cwtv.com, Golf.com, Truveo, Weblogs, TMZ.com, Momlogic.com, AIM, Bebo.com, NASCAR.com, NASCAR.com en Espanol, PGA.com, PGATour.com, Play On!, superdeluxe.com, MyRecipes.com, MyHomeIdeas.com, ThisOldHouse.com, buy.at, MedioTiempo.com, Goowy, Sphere Source, Mousebreaker.com.

Viacom LogoViacom

2008 Revenue: $14.6 Billion
Sample Ownership: MTV, Nickelodeon, Comedy Central, VH1, BET, Paramount Pictures

TV – Viacom owns 10 TV stations (primarily broadcasting MTV Tr3s).

TV – Cable: MTV, MTV2, Nickelodeon/Nick-at-Nite, TV Land, VH1, Spike TV, CMT: Country Music Television, Comedy Central, Palladia, MTV U, LOGO, MTV World, MTV Films, Nickelodeon Movies, Paramount Comedy, BET, BET Jazz, BET Gospel, BET Hip Hop, Nick Jr., MTV Tr3s, VH1 Classic, VH1 Soul, VH1 Pure Country.

TV – International Channels: MTV Networks International operates in 160 countries. Viacom also owns Colors, The Music Factory, The Box, Game One, VIVA, QOOB, MTV Network Europe, Comedy Central Germany, MTV Base, MTV Arabia.

TV – Production: BET Event Production, MTV Productions.

TV – Programming: The Hills, Nick Gas, Turbo Nick, Nicktoons Network, The Daily Show, The Colbert Report, MTV Jams, MTV World and TeeNick.

Radio – MTV Radio, BET Radio, Imagine Radio Limited

Publishing – Music: The Extreme Music Library, Director’s Cuts Production Music.

Publishing – Magazines: Nickelodeon Magazine.

Film – Paramount Pictures (includes Dreamworks, Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon Movies and Paramount Home Entertainment), Viacom 18 (50%) (India).

Online – MTV.com, VH1.com, Spiketv.com, ComedyCentral.com, Nick.com, GT.TV, GameTrailers.com, Neopets Inc., MTVi Group, SonicNet.com, GoCityKids.com, MTV Overdrive, VH1 Vspot, BET.com, BET on Blast, Cmt.com, TurboNick, Quizilla, Nick Jr. Video, The Click, Nicktropolis, Addictinggames.com, Shockwave.com, ParentsConnect.com, Atomfilms.com, Rhapsody America (49%), Virtual Worlds (Nickropolis, vmtv.com), thedailyshow.com, colbertnation.com, southparkstudios.com (51%), spiketv.com, ifilm.com, jokes.com, Xfire (gaming).

CBS Logo OfficialCBS

2008 Revenue: $14 Billion
Sample Ownership: CBS, CBS Sports, Showtime, Simon & Schuster, CBS radio, Paramount, 29 television stations.

TV – Networks: CBS Network consists of 29 stations. CW Network (50% with Time Warner).

TV – Cable: CBS College Sports Network, the Smithsonian Channel, MountainWest Sports Network (50% with Comcast). Showtime Networks, Inc. (SNI) owns Showtime, the Movie Channel, Flix, Showtime Too, Showtime Showcase, Showtime Extreme, Showtime Beyond, Showtime Next, Showtime Women, Showtime Familyzone, the Movie Channel Xtra, Showtime HD, Showtime Too HD, Showtime PPV, Showtime on Demand, the Movie Channel HD.

TV – Programming: CBS Television Distribution: CSI: Crime Scene Investigation, Survivor, Everybody Loves Raymond, Jeopardy!, The Oprah Winfrey Show, Entertainment Tonight, The Early Show, 60 Minutes, 48 Hours, Face the Nation, Two and a Half Men, The Young and The Restless. CBS also owns CBS News, CBS Sports, CBS Entertainment, and broadcasts the NCAA Basketball Tournament.

TV – Production and Distribution: CBS Paramount Network Television, CBS Paramount International Television, CBS Television Distribution, CBS Films.

Radio – CBS Radio owns 140 radio stations in 31 markets; most of these are in the nation’s top 50 markets.

Radio – Books:
Publishing – Simon & Schuster: Atria Books, Kaplan, Pocket Books, Scribner, Simon & Schuster, The Free Press, The Touchstone, Fireside Group.

Publishing – Simon & Schuster Children’s Publishing: Aladdin Paperbacks, Atheneum Books for Young Readers, Little Simon, Margaret K. McElderry Books, Simon & Schuster Books for Young Readers, Simon Pulse, Simon Spotlight.

Publishing – Other Publishing: Simon & Schuster Canada, Simon & Schuster UK, Simon & Schuster Australia, Simon & Schuster Audio, Simon & Schuster Digital, MTV Books.

Online – CBS.com, CBSNews.com, CBS Interactive, CBSGames.com, CBS Outernet, CBSSports.com, Sportsline.com, CNet.com, ourchart.com, ProElite, Inc., smithsoniannetworks.com (50%), MaxPreps.com, NFL.com, NCAAsports.com, ParentConnect.com, PGATour.com, Sho.com, Innertube, TheShowBuzz.com, Last.fm, GameSpot, TV.com, MP3.com, help.com.TV show?

  • Let us know what you think!
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Growth of Social Media Statistics Video: Socialnomics


 

 

 

 

 

 

 

We don’t have a choice on whether we DO social media, the question is how well we DO it,” – Erik Qualman

 

Facebook 3rd Largest Country in the World

In the beginning of 2009, Mark Zuckerberg (founder of Facebook) proudly stated that if Facebook was a country it would be the 8th largest country in the world. As of 2010? It would stand as the third largest country in the world, right behind China & India and ahead of the United States.

Growth of Social Media Video

It wasn’t long ago that Social Media made big news when it overtook Email in terms of online activity. Now, it is the #1 activity online and it continues to grow at a rapid pace both in the United States and around the world. The video below is a follow up to a the first Did You Know Socialnomics Video that quickly went viral due to all the fascinating statistics about the growth of social media. It has a lot of fascinating statistics.

Watch the video and tell us what statistics wowed you the most in the comment section below!

Sorry – The video was made “private” due to copyright issues socialnomics is having. But please do check out the LATEST socialnomics video here!

Some Social Media Statistics

  • More than half the population is under 30
  • 96% of Millennials have joined a social network
  • Facebook has more internet traffic than Google.
  • YouTube is the second largest search engine in the world.
  • Amazon sold more e-books for the Kindle than physical books on Christmas
  • 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  • 34% of bloggers post opinions about products & brands
  • If you were paid $1 for each posted Wikipedia article, you’d make $1,712.32 per hour!
  • 80% of companies use social media for recruitment
  • Social Media is the #1 activity on the web.

Social Media’s Influence on Culture

There is no doubt that social media is increasingly becoming a huge part of our daily lives. Facebook records 60 million status updates that inform people of what friends are doing. Twitter records 50 million tweets a day (source: twitter) and a large number of that is news from around the world. We no longer search for news, the news simply finds us. Also everything on the web is becoming personalized. With the amount of social information now available via the networks, both self-declared or deduced from connections within the networks, – everything from advertising to news is becoming customized to the user whether we like it or not.

When was the last time you were online and saw ads for something you were just looking at yesterday? It’s not coincidence.

How many sites have you been on where you see a Facebook “like” feature and pictures of your friends who also like the site or bought something? (like clean cut media!)

  • Please Comment below with your thoughts on the video
  • What statistics jumped out at you the most?
  • What are your thoughts about what part social media will play in our lives?

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Third of US Teenagers sends 3,000+ Texts a Month

1 in 3 Teenagers Send 3,000+ Texts a Month

Texting TeenagersPrepare for an overload of Teenager Texting Statistics:

  • Half of teens send 50 or more text messages a day, or 1,500 texts a month. One in three send more than 100 texts a day (or more than 3,000 texts a month.)
  • 15% of teen texters send more than 200 texts a day, or more than 6,000 texts a month.
  • Boys send and receive 30 texts a day while girls send and receive ~80 messages per day.
  • Teen texters ages 12-13 send and receive about 20 texts a day.
  • 14-17 year-olds who text, send and receive 60 text messages a day.
  • Older girls who text are the most active, with 14-17 year-old girls sending 100+ messages a day or more than 3,000 texts a month!
  • 22% of of teen texters send and receive just one to 10 texts a day, or 30 to 300 texts a month.
  • Just the Girls

    • Girls typically send and receive 80 texts a day; boys send and receive 30.
    • 86% of girls text message friends several times a day; 64% of boys do the same.
    • 59% of girls call friends on their cell phone every day; 42% of boys call friends daily on their cell phone daily.
    • 59% of girls text several times a day to “just say hello and chat”; 42% of boys do so.
    • 84% of girls have long text exchanges on personal matters; 67% of boys have similar exchanges.
    • 76% of girls text about school work, while 64% of boys text about school.

    Teens & Texting Report - Text Messaging

    More interesting tidbits about Teens & Texting –

    • A third of U.S. teenagers with cellphones send 100+ texts a day as texting has exploded to become the most popular means of communication for young people, according to new research.
    • The Pew Research Center said that three-fourths of young people between the ages of 12 and 17 now own cellphones and of those that do, girls typically send or receive 80 text messages per day and boys, 30 per day.
    • Study author Scott Campbell said focus groups conducted by Pew also offer insight into the subtleties of teen communication and culture, revealing for example that, while boys don’t typically use punctuation, for girls such nuances are critical.

    “If a girl puts a period at the end of a text message (to another girl) then it comes across as she’s mad,” Campbell said, which explains the prevalence of smiley emoticons.

    “They have these practices because they’ve learned that texts can lead to misunderstandings,” Lenhart said. “It’s a deliberate thing and it’s also part of a culture that’s interested in differentiating itself from adult culture.”
    Cell Phone Text Image

    • The mobile phone has become the favored communication hub for the majority of American teens.
    • Cell-phone texting has become the preferred channel of basic communication between teens and their friends, with cell calling a close second. Some 75% of 12-17 year-olds now own cell phones, up from 45% in 2004. Those phones have become indispensable tools in teen communication patterns. Fully 72% of all teens2 — or 88% of teen cell phone users — are text-messagers. That is a sharp rise from the 51% of teens who were texters in 2006. More than half of teens (54%) are daily texters.
    • Among all teens, their frequency of use of texting has now overtaken the frequency of every other common form of interaction with their friends (see chart below).

    How are Parent’s Responding to it All?

    For parents, teens’ attachment to their phones is an area of conflict and regulation.

    Parents exert some measure of control over their child’s mobile phone — limiting its uses, checking its contents and using it to monitor the whereabouts of their offspring. In fact, the latter is one of the primary reasons many parents acquire a cell phone for their child. However, with a few notable exceptions, these activities by parents do not seem to impact patterns of cell phone use by teens.

    • 64% of parents look at the contents of their child’s cell phone and 62% of parents have taken away their child’s phone as punishment.
    • 46% of parents limit the number of minutes their children may talk and 52% limit the times of day they may use the phone.
    • 48% of parents use the phone to monitor their child’s location.
    • Parents of 12-13 year-old girls are more likely to report most monitoring behavior.
    • Limiting a child’s text messaging does relate to lower levels of various texting behaviors among teens. These teens are less likely to report regretting a text they sent, or to report sending sexually suggestive nude or nearly nude images by text (also known as “sexting”).
    • Teens whose parents limit their texting are also less likely to report being passengers in cars where the driver texted behind the wheel or used the phone in a dangerous manner while driving.

    Cell Phone Uses Functionality

    • 83% use their phones to take pictures.
    • 64% share pictures with others.
    • 60% play music on their phones.
    • 46% play games on their phones.
    • 32% exchange videos on their phones.
    • 31% exchange instant messages on their phones.
    • 27% go online for general purposes on their phones.
    • 23% access social network sites on their phones.
    • 21% use email on their phones.
    • 11% purchase things via their phones.

    Texting & Driving

    • Half (52%) of cell-owning teens ages 16-17 say they have talked on a cell phone while driving. That translates into 43% of all American teens ages 16-17.
    • 48% of all teens ages 12-17 say they have been in a car when the driver was texting.
    • 40% say they have been in a car when the driver used a cell phone in a way that put themselves or others in danger.

    What are your Thoughts?

    That my friends, is a ton of statistical information. What is clear is that texting has become the favored form of communication for teenagers. 100-200 texts a day? Many will grow to have finger arthritis at that rate. But seriously, what are your thoughts in all this?

    Though I see it can be beneficial in being able to stay constantly connected to friends, what I fear the most is that when teenagers grow up relying on less personal mediums that do not requires face-to-face interaction – it could have some negative effects in the way a teenager is able to relate to people in real life situations. It is so easy to text something, especially something seemingly uncomfortable, then to pick up a phone and call or *gasp*.. meeting up with someone. It creates a easy way to not experience the real work of building personal relationship. Just a thought. What do you think?

    • Do you feel there is little harm in youths sending 100 texts a day?
    • Do the benefits of constant connection outweigh the detriments of losing real social interaction?
    • How many TEXTs do YOU send a day?
    • If you don’t mind – kindly state your age (or age range) since I am going to go out on the limb to assume different age groups will think very differently about this issue.
    • Take the Poll: Come Back to See Results:

      [poll id=”15″]

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    Internet Growth Map Visuals 1998-2008

    BBC News recently put up a visual map showing the internet growth from 1998 to 2008. You can scroll through each year and visually see when and where the internet started to grow.

    It starts from 1998 where only a few countries had significant number of internet users. Iceland, Sweden, New Zealand, Australia, Iceland, Netherlands, Denmark, and the United States were the only countries with at least 20% of the population online.

    Within 10 years, it is astonishing how quickly the internet penetrated into our daily lives. It was only a decade ago that we all survived freely without the “internet” or “email”. Just 15 years ago, cell phones were novel as well. Now we are very dependent on these technologies – just the mere idea of surviving without them seems unfathomable.

    A second tab shows internet user counts around the world. As of the time this post was written? 1,719,053,000 users. 214 billion emails sent TODAY, 455,500 blog posts written TODAY (we claim one of those!) and 2.285 Google searches TODAY. Don’t tell me we are not dependent on the internet!

    Question of the Day:

    • What would happen if the internet crashed completely and we were unable to recover it for months?
    • What would happen? (anarchy? economy crashes? teens die by boredom?)

    Please share your thoughts below!

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    South Korea: World’s Fastest Internet, PC Gaming Capital

    Internet Speeds Getting Faster, Asia Leads the Way

    Internet speed around the world continues to become faster as technologies advance. That is not a surprise. However the speed difference between a country like Korea and the United States are quite startling.

    South Korea, who already has the fastest connection in the world, continues to increase their national internet speed at the fastest rate as well. Korea owns 6 of the top 10 fastest cities in Asia and as a country averages 14.6 Mbps. Compare that to the United States where only 4.4% of users are above 10 Mbps. Korea averages 14.6 Mbps. In Korea 45.6% of users have connections above 10Mbps. 75% are connected above 5 Mbps while only 24% of the United States is at that level.

    Korea Japan Fastest Internet Speed Connection

    #1 Korea, #2 Japan, #3 Hong Kong… #12 United States

    Compared to 2009, the distribution of connections in South Korea has risen in all the high speed categories. 16% of South Korean users are above 25 Mbps compare to only 1.9% for Japan who falls second in these rankings.

    Those Asians are fast aren't they!
    Those Asians are very fast aren't they!

    Why the huge gap in South Korea?

    The primary reason South Korea sits so far ahead in terms of connection speed, is that Korea has the infrastructure to do so. Back in the late 1990s there was a nationwide focus on developing cutting edge technology. The government built out the infrastructure necessary to get the entire country on high speed broadband. In the United States you have to walk into a Starbucks with an AT&T account or Borders to get some free wifi. Connections are now available everywhere you go. It has become part of the culture and an expectation.

    Another more interesting topic, and worth it’s own blog posting, is South Korea’s obsession with Internet Gaming. South Korea could easily be considered the gaming capital of the world. The “elite” of the PC gaming world are often full fledged celebrities as thousands gathers in stadiums to watch the elite play each other on a game of Starcraft. These tournaments are broadcast nationally on TV by five national channels dedicated solely to gaming. Believe it. 1% of all TV watched is accounted for by these channels. That is a lot of people!

    South Korea - Starcraft Tournament
    South Korea - Starcraft Tournament

    Korea has five major leagues for professional Starcraft alone. All the elite gaming teams know if they want fame, they need to travel to Korea to compete in tournaments. These “clans” get corporate sponsorships and wear corporate logos as if they were about to enter into a nascar race. It has become a popular desire for high school boys to pursue a career in being a professional gamer just as boys would want to become a professional basketball player. Even the “commentators” on these networks have become full fledged celebrities just as famous sports commentators.

    Some 26,000+ Net cafes and game rooms are found all over the nation where people can come to pay to play games in a room full of fast computers and fast connections. These cafes make up around $6 billion a year from visiting gamers.

    With gaming so tightly integrated with Korean culture, it is not surprising that the demand for faster high speed internet continues to raise the bar in terms of internet connection speeds across the nation.

    *image source: thomascrampton.com

    • What are your initial reactions to Korea’s whopping internet speeds?
    • What are your opinions about the Korean PC Gaming Industry?
    • How do you feel about the fact that Korean boys dream and seek to become celebrity gamers?
    • How about the fact that elite gamers are even considered celebrities, with endorsements, fans and immense fame?
    Continue Reading

    You Watch 153 Hours of TV & Online 68 Hours

    Average American watches 153 Hours of TV & online 68 Hours per Month

    A new report for the Nielsen Company reported that in September 2009, the average U.S. Internet user spent approximately 68 hours online per month. The figure may not seem all that staggering, but consider this: The average American watches 153 hours of television per month (1Q 2009) [Nielsen’s A2M2 Three Screen Report].

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    Social Media Statistics Video – Growth & Impact

    Social Media Statistics Viral Video

    One of the benefits (and detriments) of YouTube has been the proliferation of information. More than ever, it is easy to transmit and share information through a variety of mediums. In fact Social Networking has long surpassed email as the most popular medium of online communication.

    One the more popular video genres on YouTube are the what I call the statistical videos. The “Did You Know” videos went viral as the eye popping statistics are always fun to share and read about. Though be aware that some of the newer videos are spoofs and contain fake data (though to their credit they acknowledge it in the end).

    Socialnomics Videos – Is Social Media a Fad?

    The video below is a similar statistical video covering the growth and impact of social media. It asks the question, is social media a fad? This message probably targets business and companies that often debate whether allocating money to social media is worth the costs. Then it follows by bombarding you with the incredible growth and impact of social media on our every day lives. I’ve also compiled some social media statistics from other sources below.

    Sorry – The video was made “private” due to copyright issues socialnomics is having. But please do check out the LATEST socialnomics video here!

    What is Social Media?

    To be clear, Social Media isn’t just Facebook and Twitter. It includes a whole network of sites where users can interact with one another whether it is by sharing information or discussing various topics. Some of the more popular social media sites that you may not at first consider to be part of this group are sites like Digg (Share Links & News), Stumbleupon (Share & Discover Websites), Delicious (Share Favorites), Wikipedia (Share Information), Flickr (Share Pictures), Blogging (Share Anything), YouTube (Share Videos), Linkedin (Professional Social Network) and so on. As you can imagine, social media has grown tremendously and has changed the landscape of information exchange and communication.

    Social Media List - Facebook, Social Networks

    More Social Media Statistics

    • 3 out of 4 Americans use social technology
      (Forrester, The Growth of Social Technology Adoption, 2008)
    • 2/3rd of Global Internet Population Visit Social Networks
      (Nielsen, Global Faces & Networked Places, 2009)
    • Social Sites – 4th most popular online activity, ahead of personal email
      (Nielsen, Global Faces & Networked Places, 2009)
    • Time Spent on Social Networks growing at 3x overall internet rate.
    • Accounts for 10% of all Internet Time (Nielsen, Global Faces & Networked Places, 2009)

    “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s people who are in control” Rubert Murdock, Global Media Entrepreneur”

    • 13 Hours of video uploaded on YouTube every minute
    • 412.3 years – length of time it would take to view every YouTube video
    • 100,000,000 – # of YouTube videos viewed per day
    • 13,000,000 – # of articles on Wikipedia
    • 3,600,000 – # of photos archived on Flickr.com as of June 2009
    • 1382% – Monthly Growth Rate of Twitter Jan to Feb 2009
    • 3,000,000 Tweets per Day on Twitter
    • 5,000,000,000 – # of minutes spent on Facebook every day
    • 1,000,000,000 – # of content (web links, news, blogs post, photos etc) share on Facebook each week

    “The word blog is irrelevant. What’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” Seth Godin, Author

    • 5,000,000 – # of active Barack Obama supporters across 15 social networks
    • 14,200,000 – # of views Obama’s “Yes we can video” got on YouTube
    • $6,500,000 – Amount of money donated online to Obama’s campaign
    • Facebook in terms of members would be the 8th most populated county in the world. (Mark Zuckerberg, Jan 2009)
    • By July 2009, it has risen to 4th (via video)

    Hope you enjoy the social media statistics video! Please share your thoughts below.
    [poll id=”13″]

    • What is your reaction to the rise of social media?
    • How much do you use Facebook, Myspace, Twitter? Do you Blog?
    • Do you find it helpful?
    • Do you feel Social Media is a fad or it is here to stay?
    • Where do you see Social Media Going?
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    Late Night Internet Statistics: Online Videos, Games & Chat

    Internet Usage Peaks at 11PM EST for US Web Users

    Internet Use Traffic Online Europe vs US

    Arbor Networks recently released a large scale study on internet usage utilizing the data from 110 geographically diverse Internet service providers and tens of millions of subscribers. One of the more fascinating points of this study is when internet usage peaks for US internet users.

    There was once a point where Internet usage peaked at 8AM in the morning when most US visitors get into work. However this new study showed that Internet usage now peaks at 11PM Eastern time and stays high until 3AM in the morning. This is unique to the United States as Europe was found to peak around 7PM then drop sharply for the rest of the night. Other than a slight dip during dinner hours, US users continue to use the Internet at a high rate during the late hours of the day.

    Arbor Internet Use Traffic Online US Graph

    North American Website Usage

    This graph on the right displays the traffic cycle of North American internet users. The blue line marks internet usage through the day showing the most usage in the late afternoon, a slight drip during dinner and a significant spike at 11PM in the evening. The yellow segment is cable / dsl traffic which signifies consumer usage and attempts to exclude business traffic. The graph clearly shows that consumers play a huge role in the late night peak.

    What are They Doing Online so Late!

    Arbor Internet Use Traffic Online Graph

    • Online Gaming – Grows 60% after 2PM. Spikes between 8PM-11PM.
    • Team Gaming – The social nature of gaming contributes to the sudden spikes and drops as seen in the World of Worldcraft usage. A team or a “guild” of players will schedule a time to play together thus causing massive spikes and drops in the usage data.
    • Online Video Watching – Peaks at Midnight.
    • Instant Messaging – IM usage is constant throughout the day while reaching 80% of peak at 10AM and maintaining that rate until midnight.

    The study showed that the rise in usage was not necessarily due to higher number of users surfing the web. In fact Arbor’s analysis suggested that web surfing was constant throughout the day. The data revealed that video watching and online gaming contributed greatly to the late night peak. Though instant messaging and video watching is done throughout the day, video watching starts to rise in the evenings while online gaming jumps as soon as work is over. It skyrockets right after dinner time, peaks around 11PM and carries for the next few hours. We do have to consider the three hour difference between the east and west coasts to account for usage from 12PM to 3AM.

    When do you use the internet the most? [Non-Business Use]

    [poll id=”12″]

    • When do you find yourself using the Internet the most?
    • What do you think is contributing to the late night spike?
    • Do you find these trends surprising or not surprising?

    Please comment below!

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    Media Influence Dips then Roars

    Clean Cut Media – Growing Media Influence

    Last month there was turmoil here at Clean Cut Media. A bad coding test took the site down for a few hours. Unfortunately Google indexed the site during that period. The effects were immediate as we saw a full week of data at lower volumes. However, the site has rebounded nicely during the last week of May. With a new record pace, we easily made up what we lost the week before.

    Mar: 12,859 Views
    Apr: 16,008
    May: 22,515

    That makes one wonder, what if the site never went down? 25K? 30K?

    Did you know you can get updates directly!
    Get Updates by RSS
    Get Updates by Email
    Follow Clean Cut Media on Twitter

    Top 10 Articles & Posts in May

    In Order of Online Activity [Previous Rank]
    Remember since this is for the month of May, it favors posts from early May…

    (1) Creativity: 3D Chalk Art in the Streets Part I [1]

    At the starting of June, there are 354 votes in the poll! Revisit to see how it is doing!

    (2) Creativity: Amazing 3D Building Art [2]

    If you haven’t seen this. The 3D art is amazing. I would probably walk into some of these walls accidently.

    (3) Creativity: 3D Chalk Art in the Streets Part II [3]

    The rest of the posts are crying foul as #1 drove this part II post into the #3 slot. What are they going to do to break this tight grip on the top 3?

    (4) Israel Palestinians Media War on the Gaza Strip [8]

    Flurry of activity has show this post up the charts. Can it break the top 3?

    (5) Movie Review: Watchmen Morality Review [4]

    Second consecutive month dropping one slot. Edged out by Israel by 37 views.

    If you want to contribute a Movie Review please email us.
    info [at] cleancutmedia.com.

    (6) Influence of Media & Advertising in Our View of Life [NR]

    The new darling of the list. Posted on April 29th, so got a full month of traffic to climb almost into the top 5.

    (7) Selling Products or Selling Lifestyle? [9]

    Moved into the charts last month. Climbed 2 slots. Will it be able to continue to rise?

    (8) Youtube Statistics – The Ultimate Time Suck [NR]

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    Unnaturally Beautiful Children: Image & Beauty

    In 2004, a survey by NPD Group showed that on average, girls started to use beauty products at the age of 17. Today that average is 13.

    Influence of Media on Children & Beauty

    There’s a scene in “Toddlers & Tiaras,” the TLC reality series, where 2-year-old Marleigh is perched in front of a mirror, smothering her face with blush and lipstick. She giggles as her mother attempts to hold the squealing toddler still, lathering her legs with self-tanner. “Marleigh loves to get tan,” her mom says, as the girl presses her face against the mirror.

    Children's Perception of Beauty
    Children’s Perception of Beauty (Newsweek)

    The quote above is about Marleigh, one of the pageant girls on the show. Does anyone find something disturbing about this picture? She is two years old. Unfortunately the ridiculousness of this scene doesn’t end on screen, it is a depiction of our current generation.

    What do these shows have in common? “Extreme makeover”, “I Want a Famous Face” “Little Miss Perfect” “Toddlers & Tiaras”. These are shows centered around raising the bar of what is considered the norm when it comes to beautifying our children.

    With reality TV shows, thousands of beauty product commercials, air-brushed magazine ads, and beautiful celebrities adorning every movies we watch, the norm of the importance of beauty has changed dramatically. In 2004, a survey by NPD Group showed that on average, girls started to use beauty products at the age of 17. Today that average is 13.
     See some more Children Beauty Statistics
    But even that figure could be an overstatement. According to a market research firm Experian,

    • 43 percent of 6 to 9 year olds are already using lipstick or lip gloss
    • 38 percent are using hairstyling products
    • 12 percent use other other cosmetic products

    By the time they are 50 years old, an average women would have spent nearly $300,000 on just their hair and face according to Newsweek’s research on beauty trends (noted below). But is this surprising considering girls ages 11 to 14 are exposed to 500+ advertisements per day? 8 to 12 years old already spend $40+ million a month on beauty products according to NPD Group. Teenagers? $100 Million.

    More Statistics on Beauty

    • Cosmetic Surgery Procedures for Under 18 – Doubled last 10 years
    • 14% of Botox injections given to 19-34 age group, seeking “preventative treatments”
    • [American Society for Aesthetic Plastic Surgery]
    • 42% of 1st to 3rd Graders want to be thinner
    • 81% of 10 years olds fear getting fat

    “When you have tweens putting on firming cream… it’s clear they’re looking for imaginary flaws,” – Harvard psychologist Nancy Etcoff

    Full Article on Beauty

    True Cost of Lifetime Beauty

    Economy got you down? Trying to pinch a few pennies here and there? How about cutting out on some beauty products and enhancements! See the chart below.

    Tweens Teen/20s 30-40s 50s Lifetime
    Hair $1,260 $15,761 $23,640 $169,274 $209,935
    Face $3,900 $32,684 $108,660 $21,840 $167,084
    Body $0 $10,586 $17,820 $16,366 $44,772
    Hands/Feet $2,010 $6,834 $8,040 $10,452 $27,336
    Totals $7,170 $65,865 $158,160 $217,932 $449,127

    See Beauty Spend Breakdown Here

    • What are your thoughts about young children and teens spending so much time and money on beautifying themselves?
    • How about Adults?
    • What can be done to help push up against our image driven culture?
    • Can anything be done?
    Continue Reading

    Twitter Statistics: Visitor Growth

    Twitter US Visitors Growth in 2009
    Twitter US Visitors Growth in 2009

    Twitter Statistics

    • 60% Abandonment Rate

    There was some recent news about Twitter having a whopping 60% abandonment rate. This means that for every 5 people using twitter, 3 people decide not to continue using it. This makes sense as Twitter perks curiosity but not many people can maintain or want to maintain a continual feed of “tweets”. This is the same reason there are millions of blogs that are never updated. It is simply a lot of work! We can vouch for it!

    • 17 Million Unique US Visitors in April

    However despite a large abandonment rate, ComScore released Twitter Statistics for April and it showed Twitter reaching 17 million unique visitors in the US. That is a whopping 83 percent increase from March! In March Twitter had already doubled it’s user base from the month before.

    That Twitter Statistics include the launch of Clean Cut Media’s own Twitter Feed in April. Follow us Here:
    .

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