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Advertising, Articles, Internet »

[12 Aug 2008 | 2 Comments | ]

A new report by Berkeley Media Studies Group, part of the Public Health Institute in Berkeley, California focuses on the different methods companies use to advertise food to kids. It focuses on methods that have become popularized in the last two years such as the utilization of social networks. The main concern is that though mediums such as TV are somewhat regulated, but the online world still has no true regulations. Junk food advertising has been a huge concern and lawmakers have started to move to present a proposal to …

Internet, News »

[11 Jul 2008 | No Comment | ]

Nielsen Online came out with a report showing that children consume more online streams and videos than those over 18. Kids 2-11 viewed an average of 51 streams and 118 Minutes of online video per person a month. Teenagers 12-17 watched 74 streams and 132 minutes of online video per person. The youngest group mainly watched children TV programming while older groups watched trailers, music videos and clips generated by other users.

Monthly Online Video Consumption among Kids, Teens and Adults (U.S., Home Only, April 2008)

Age
Unique Viewers (000)
Unique Viewer …

Articles, Internet, News »

[9 Jul 2008 | No Comment | ]

Does Media have an impact on our children? This question is no longer a question but something validated through numerous studies over time. Yet why is it that most families continue to allow our children and teens to sit hours on end in front of a TV screen or bother to read up on or screen movies before allowing them to watch? Is it because of the convenience of using the TV as the ultimate babysitter? Is it because we don’t bother to really think about it and assume it …

Internet, News, Social Media »

[7 Jul 2008 | No Comment | ]

In June, Common Sense Media released a comparative analysis the Internet safety features on the most popular social networking sites such as Facebook, MySpace, Bebo, YouTube, Club Penguin among others.
Though there has been significant improvements over time in building safety features for the users, more than half of the sites were deemed not adequate. Also many of the features are not easy to find or too obscure for the users. However it is still too easy for someone (think: children or teens) to lie about their age or access bad …