Powerful Impact of Media on Children

Impact of Media on Children

Every single day millions of children are constantly bombarded by media. Television, Internet, Movies, Video Games, Music, Videos are some of the many forms of media that continues to feed particular messages and ideas into our children and ultimately into our culture.

Dr. Douglas A. Gentile, a developmental psychologist and assistant professor in Iowa State University’s Department of Psychology, offered an explanation.

With the 21st century offering a greater number of media than any other period in history, younger generations can view or listen to almost any sort of content at the touch of a button.
“I think that alone makes the fair question, ‘Might it have a different effect than we’ve ever seen before in human history?'” Gentile said.

Gentile would go on to discuss how our concepts of normal behavior, our values, sense what is acceptable and unacceptable develops from our “spheres of influence”. First from Family, then community and the rest of society.

Influence of Media via Culture and Family

“The media influence us not just one-on-one when we watch them. They also influence us by influencing our families. They also influence us by influencing our communities. That’s one of the reasons it’s hard to tell if you’ve ever been affected because it’s not just a simple one-to-one relationship. You’re being influenced in multiple directions all at the same time,” Gentile said.

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Study Links Pregnancy with Watching Sexy TV Shows

New research found in the November Issue of Pediatrics, suggest that pregnancy rates are far higher in teens who watch a lot of “sexy” TV shows that involve sexual behavior and dialogue. Teens who watched such shows were twice as likely to become pregnant over the next three years.

This research focused on shows that highlight “positive aspects” of sexual behavior without properly showing the risks involved. Such shows can lead teens to have unprotected sex. This study follows previous research from the same group that have already found that watching a lot of sex on TV can influence teens to have sex at earlier ages.

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Movie Review: High School Musical 3 – The Message

High School Musical 3 has been gaining a lot of attention especially with the youth. The series has been known to be clean, fun and safe to take the family. As a full disclosure, I have never seen a single ones of these movies. However as someone spends a great deal of time mentoring youth, I wanted to take the time to at least read about it. Though it’s rated G, you really don’t know these days. I’ve walked into movies that are pg-13 with very questionable content. Also what I find even more dangerous are the underlying messages of what is right and wrong, what is the norm, a way of thinking… these subtle things have much more of a lasting impact in the way we view our lives and the world.

What you will find in this post has nothing to do with how good the story is or how well the movie was made, just excerpts talking about the messages conveyed in the film. Note these are excerpts from articles or comments I’ve read so it doesn’t mean I necessarily agree with it! I tried not to leave in spoilers, but no promises.

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Just Inappropriate for Kids or Just Inappropriate

Just Inappropriate for Kids or Just Inappropriate
Many people talk about how the media affects our children, how it may lead to violence or how it may encourage promiscuous lifestyles. There is a lot of merit there, but one thing that is increasingly noticeable but overlooked is the fact that the parents themselves are underestimating the influences of media in their own lives and indirectly how it affects their children.

Take a look at movie review sites where users list their ages, you’ll see adults saying the movie is inappropriate for the younger audience. But you ask a 25 year old how they feel and they say it is inappropriate for 21 and under. Ask a 21 year old and they say it is inappropriate for 15 and under and so on. Thinking we are above the influences of media starts at a very young age. In the same way, lot of the criticism that are made against inappropriate shows, movie scenes, and video games are often argued for the sake of the children rather than based on morals because the latter would mean the older adults themselves are subject to their own cry for control.

Hints at “Inappropriateness”
If it’s morally wrong to put a sex scene in a mainstream game, then they themselves should not be playing it. If one believes it is morally ok, then shouldn’t that bother us in someway? If it is something we would be embarrassed to be watching in open public or in front of your kids, doesn’t that hint at the fact the question shouldn’t be whether it is appropriate for our children, but whether it is something appropriate at all?

Take a look some of the comment excerpts for an article discussing the controversy of placing nudity in a video game.

“I just find it sad the trivial amounts of nudity and sexuality in a video game is so controversial.”

– I find it sad, that our society as a whole has come to a point that nudity and sexuality in video GAME is consider “trivial” and is even considered a topic of “controversy”. There is no controversy here.

“Where is it said that all video games are supposed to be suitable for children?”

– This can only be said when one deems playing games with sex and nudity is suitable for adults. Is it though? Is that suitable for anyone?

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Selling Products or Selling Lifestyle?

One trend that is becoming more and more common practice in advertising is to appeal to the emotions rather than the features or functionalities of the product. Rather than talk about why you should buy some product and discuss some of the practical features, many ads go about painting a lifestyle that you would want to have and placing their product as part of that wonderful exciting lifestyle.

Take a look at some of the advertisements below and ask yourself, what are they selling? What did I learn about the product? Did I learn something ABOUT the product? How do I feel looking at the ad? There are so many examples out there but below are a few.

New Luxury Acura Advertisement
New Luxury Acura Advertisement
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Children See, Children Do. Media & Parents

Below is a video depicting the influence of parents and adults on their children. It is always amazing how much children are fully aware of what goes on around them and pick up on subtle cues and actions.

Though this video does not necessarily talk about media’s impact on children or our culture, it does highlight (though the form of media) that rather than simply blaming media for everything that has gone wrong, we as a whole need to take personal ownership over how our actions and behavior impact those around us especially the children.

Watch the video and read on below!

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Role of Media in Promoting Smoking & Tobacco Use

A new 685 page report from the National Cancer Institute (NCI) backs the claim that smoking in movies influences children to smoke. The report is called “The role of the Media in Promoting and Reducing Tabacco Use”.

The NCI found that tabacco advertising and marketing is causally linked to increased tobacco use. It also states that smoking depicted in films and movies are causally related to smoking initiation among youth. There are very few movies out there where smoking isn’t shown as a normal part of life. Smoking is done so casually on TV and movie programs that it simply seems like something anyone would normally do. This is most likely old news for most people, but the rate in which smoking scenes are appearing in movies may catch you slightly off guard.

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Who Regulates Online Advertising & Marketing to Children?

A new report by Berkeley Media Studies Group, part of the Public Health Institute in Berkeley, California focuses on the different methods companies use to advertise food to kids. It focuses on methods that have become popularized in the last two years such as the utilization of social networks. The main concern is that though mediums such as TV are somewhat regulated, but the online world still has no true regulations. Junk food advertising has been a huge concern and lawmakers have started to move to present a proposal to Congress to restrict junk food advertising. One author of the report says “With social networking, marketers are getting the kids to create the ads and share them with their friends. It is incredibly sticky and it is viral. Regulators need to understand that.”

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Media Perception of Beauty Revisited

Just wanted to let you all know that the onslaught video video link was fixed. If you find any other links not working please just leave a comment and it’ll be fixed right away.

For those who might not be familiar with the onslaught video, it is the one of the video that dove created in their “beauty” campaign where they tackle the issue of media’s influence on the perception of beauty. It followed a video called “evolution” that quickly went viral and had became a huge topic of discussion. It is a must-see video.

Note that you could click on one of the “categories” on the right to see the full list of entries by category. If you click on Video, you’ll see some great videos worth watching.

My Personal Favorites
Untitled – Great Video, beautifully made, wonderful story
Nickelback – Savin’ Me – Makes you think about the fragility of life. Puts life into perspective.

Please leave comments and share your thoughts!

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Kids Consuming More Online Content

Nielsen Online came out with a report showing that children consume more online streams and videos than those over 18. Kids 2-11 viewed an average of 51 streams and 118 Minutes of online video per person a month. Teenagers 12-17 watched 74 streams and 132 minutes of online video per person. The youngest group mainly watched children TV programming while older groups watched trailers, music videos and clips generated by other users.

Monthly Online Video Consumption among Kids, Teens and Adults (U.S., Home Only, April 2008)
Age Unique Viewers (000) Unique Viewer Comp % Streams per Viewer Min per Viewer
2-11

7,966

8.4

51.0

117.9

12-17

11,632

12.3

74.2

132.4

18+

75,122

79.3

44.3

99.4

Source: Nielsen Online, VideoCensus, June 2008
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Themes of Wall-E

All about the Themes

Wall-E was definitely a Pixar quality film. I learned never to doubt Pixar no matter how peculiar or odd the trailers may be. I once questioned how good a movie could be about a talking fish. I was immediately blown away by Finding Nemo. In the same way, when I saw the trailer for some animated super hero movie I thought, could they really pull this off? It was incredible (that’s right i said it). So when a movie about talking cars came out I said, forget it I trust Pixar, it’ll be great. It was. When Wall-E’s trailer first came out about some small robot that barely talks.. I was game. As expected of Pixar, the story was well written, the CG animation was truly amazing especially in the way they humanize these robots, but what made this film special was its themes. No I am not talking about the romantic aspect of it (in fact I thought it was a bit too much) – but the themes of loneliness, relationships, comfort and materialism. Without giving away any of the story, the movie really highlights where our society is headed. Perhaps the extremity of what we see in the movie will never quite come true, but it does highlight the comfort driven mentality that all of us has. In fact in a span of 700 years (which the movie depicts), who knows, perhaps its very possible.Comfort is what drives us to do much of what we do. We study hard and try to beat everyone else in school so we could graduate with top honors. Why? So we could work hard and get a great job so we could live in comfort. It is common in our society to leave family or friends behind to go to a new school or a job. Parents may be sad, and friends upset but ultimately it is almost a given that leaving relationships like this is the right thing to do because hey, you have to earn a great living right? Perhaps it is due to technology and the ease of travel and communication, but honestly does it have to be this way? Is it really wrong for us to forgo a going to a good college or pursuing a great job because we value our relationships just that much more?

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New Dove Beauty Campaign “Onslaught” Video

 

Video focuses on a child’s face than proceeds to show seemingly a hundred ads in a matter of 20 seconds showing the “onslaught” of media that a child sees in regards to what is considered beauty. The ads vary from skin product commericals, cosmetic surgeries, diet ads, skinny models dancing, provocative ads on the streets and so on. Only 5% of children consider themselves beautiful. I am not surprised. Please be aware there are a few provocative sexual imagery shown (ex. models dancing). The clips themselves are only a fractional of a second to 2 seconds long.

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