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Articles tagged with: Advertising

Advertising, Art & Design, Creativity Series »

[24 Sep 2008 | No Comment | ]

Do you know what contextual advertising is? Advertising companies take websites and divide up their pages into themes. It does this by reading the content on the page and assigning a particular context. Then advertisers can then choose particular themes to target depending on their business needs. Advertisers can utilize banner ads or text ads in these slots.
Below is an example of a very cleverly made ad on a news article page. It really captures your attention. I am a huge fan of apple’s marketing.

Advertising, Articles, Internet, News »

[22 Sep 2008 | No Comment | ]

Back in March, Google rejected a Google Adwords ad from the Christian Institute, a British group. It stated “UK Abortion laws: Key news and views on abrotion law from The Christian Institute.” This group put out this ad during a period where the House of Commons was considering a bill regarding abortion issues. Google rejected this ad stating that it contained “abortion and religion-related content”.
The lawyers of the Christian Institute immediately filed a lawsuit saying the company was discriminating on religious grounds. They said it violated the United Kingdom’s …

Advertising, Articles »

[15 Sep 2008 | 3 Comments | ]

One trend that is becoming more and more common practice in advertising is to appeal to the emotions rather than the features or functionalities of the product. Rather than talk about why you should buy some product and discuss some of the practical features, many ads go about painting a lifestyle that you would want to have and placing their product as part of that wonderful exciting lifestyle.
Take a look at some of the advertisements below and ask yourself, what are they selling? What did I learn about the product? …

Articles, Video »

[10 Sep 2008 | No Comment | ]

Below is a video depicting the influence of parents and adults on their children. It is always amazing how much children are fully aware of what goes on around them and pick up on subtle cues and actions.
Though this video does not necessarily talk about media’s impact on children or our culture, it does highlight (though the form of media) that rather than simply blaming media for everything that has gone wrong, we as a whole need to take personal ownership over how our actions and behavior impact those around …

Advertising, Articles, Movies, News »

[29 Aug 2008 | No Comment | ]

A new 685 page report from the National Cancer Institute (NCI) backs the claim that smoking in movies influences children to smoke. The report is called “The role of the Media in Promoting and Reducing Tabacco Use”.
The NCI found that tabacco advertising and marketing is causally linked to increased tobacco use. It also states that smoking depicted in films and movies are causally related to smoking initiation among youth. There are very few movies out there where smoking isn’t shown as a normal part of life. Smoking is done …

Advertising, Articles, Internet, Movies, Music Video, News »

[23 Aug 2008 | 2 Comments | ]

As almost everyone would agree, media has a huge influence on our thought patterns and the way we perceive the world. With the presidential candidates starting to gain more press, the bias found in different networks and media groups starts to become more visible. The bias of the media is always influencing us daily, it just happens to be more noticed this time of year especially networks like CNN or ABC (left) versus networks like FOX (right). The way we make decisions about who we vote for to how we …

Advertising, Video »

[20 Aug 2008 | No Comment | ]

This is a updated post as promised!
We will do one better than most and do a top 11! In no such order whatsoever!
As a huge fan of art, design, and film, I decided that along with the articles, news, reviews of media I periodically post what I consider to be beautiful works of art. I will also post what I consider to be good clean, well done commercials or spots.
With the Olympics well underway there has been quite a few spots that were done beautifully and with class. With so …

Advertising, Articles, Internet »

[12 Aug 2008 | One Comment | ]

A new report by Berkeley Media Studies Group, part of the Public Health Institute in Berkeley, California focuses on the different methods companies use to advertise food to kids. It focuses on methods that have become popularized in the last two years such as the utilization of social networks. The main concern is that though mediums such as TV are somewhat regulated, but the online world still has no true regulations. Junk food advertising has been a huge concern and lawmakers have started to move to present a proposal to …

Video »

[26 Jul 2008 | No Comment | ]

Just wanted to let you all know that the onslaught video video link was fixed. If you find any other links not working please just leave a comment and it’ll be fixed right away.
For those who might not be familiar with the onslaught video, it is the one of the video that dove created in their “beauty” campaign where they tackle the issue of media’s influence on the perception of beauty. It followed a video called “evolution” that quickly went viral and had became a huge topic of discussion. It …

Advertising, Video »

[22 Mar 2008 | No Comment | ]

 
Video focuses on a child’s face than proceeds to show seemingly a hundred ads in a matter of 20 seconds showing the “onslaught” of media that a child sees in regards to what is considered beauty. The ads vary from skin product commericals, cosmetic surgeries, diet ads, skinny models dancing, provocative ads on the streets and so on. Only 5% of children consider themselves beautiful. I am not surprised. Please be aware there are a few provocative sexual imagery shown (ex. models dancing). The clips themselves are only a fractional …

Advertising, Video »

[22 Mar 2008 | No Comment | ]

There is no explanation needed for this one. The video speaks for itself. What is it about our culture that shapes our perception of what define beauty when it comes to people? Why are people treated differently for the way they look? Why does the way one look tie so heavily with how we feel about ourselves? Think about the “beautiful people” in Movies, TV Shows, Print Ads… Enjoy.