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Articles tagged with: Advertising

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[10 Apr 2009 | No Comment | ]
Children as Commodities, Influence of Media on Children

 
Media Influence on Children – Marketing Power
“The advertising and marketing industry spends over $17 billion a year on shaping our children’s identities and desires.”
Below is an excellent article discussing the influence of media and money in “commodifying” of children in our modern culture. The article itself is very long so I’ve excerpted pieces of it below with a link at the bottom to the original source. Enjoy!
As we face difficult economic times, everyone is wondering how are we going to bounce back? What can be done? In all the pain …

Advertising, Articles, News »

[11 Feb 2009 | 5 Comments | ]
Are Superbowl Ads Not Good for Kids?

“…I wasn’t too happy with ads for erectile-dysfunction drugs popping up every 15 minutes whenever I watched a football game with my daughters in the room.” ––Barack Obama, The Audacity of Hope, 2006
Common Sense Media released a study on the content of TV ads & commercials shown during NFL game broadcasts. They studyed nearly 60 games covering 180 hours of game time coverage. Within that period there were nearly 6,000 commercials and the easy conclusion was that it is impossible to watch a single game without visually taking in messages …

Advertising, Art & Design, Creativity Series, Video »

[29 Jan 2009 | 2 Comments | ]

It’s that time of the year again. Superbowl! Though most people don’t care too much about who wins the big game, everyone wants a reason to get together and enjoy some good food and good company.
Another tradition of the Superbowl is the million dollar TV commercials in between the coverage. Advertisers spend several million dollars and pour hundreds of man hours try to capitalize on the large Superbowl viewer base. Due to the expensive nature of these TV Commercials, these TV advertisements get critiqued and scrutinized on how creative and …

Advertising, Creativity Series, Internet »

[16 Dec 2008 | No Comment | ]

Apple’s newest ad for their ipod games was a little different, in a good way. Their agency, TBWA/Media Arts Lab, created an ad on Yahoo where the actions of the Iphone impacts all the different elements on the Yahoo page.

Advertising, Art & Design, Creativity Series, Video »

[14 Dec 2008 | No Comment | ]

What happens when you take the a great TV Commercial idea and add athletes? A wonderful TV Commercial with, you guessed it, athletes. Companies take great care to only use the most clean cut of athletes to promote their brand.
Mastercard “Priceless” Commercial: Peyton Manning
Below is one such example of using Peyton Manning, the quarterback of the Indianapolis Colts, in one of the most creative campaigns in TV history – the priceless Mastercard series. Following that is two very well made TV series by the NBA.

Advertising, Articles, Internet, Movies, News »

[14 Nov 2008 | 5 Comments | ]

Impact of Media on Children
Every single day millions of children are constantly bombarded by media. Television, Internet, Movies, Video Games, Music, Videos are some of the many forms of media that continues to feed particular messages and ideas into our children and ultimately into our culture.
Dr. Douglas A. Gentile, a developmental psychologist and assistant professor in Iowa State University’s Department of Psychology, offered an explanation.
With the 21st century offering a greater number of media than any other period in history, younger generations can view or listen to almost any sort …

Advertising, Creativity Series, Video »

[28 Oct 2008 | No Comment | ]

Producer: “We Know Why You Fly”
The ad shadows a film producer who’s working with an eccentric director on a film about Parisian squirrels that ride scooters. The director constantly changes locations, which leaves the producer with limited rest time except for international flights in American’s Business Class

Advertising, Articles, Creativity Series, Internet, News, Video »

[22 Oct 2008 | 4 Comments | ]

By now most of the public has seen at least one of the many creative Mac vs PC commercials. If you are like me I find them hilarious and very memorable. Already thousands of spoofs have been generated using a similar type of message delivery. The Mac vs PC campaign is so unique and memorable it will most likely go down in history as one of the best.
Microsoft however was not amused. After Vista failed to meet expectations and criticized across the board, Steve Ballmer, the CEO of Microsoft blamed …

Advertising, Art & Design, Creativity Series, Video »

[16 Oct 2008 | 3 Comments | ]

Below are TWO Nike “Leave Nothing” Commercials. Both really get your adrenaline rushing and are great pieces of work. Click into the entry to see the rest!
Leave Nothing Nike Commercial – FATE
Director: David Fincher (Fight Club, Se7en, The Game etc.,)
Song: Ecstasy of Gold
Follows the life journey of NFL players LaDainian Tomlinson and Troy Polamalu from the moment they were born running to the point where they meet on the football field. Fate.

Advertising, Art & Design, Creativity Series, Internet »

[13 Oct 2008 | No Comment | ]

Brilliant voting campaign aimed to push the public to go vote. This marketing campaign was created by Borders Perrin Norrander and Pollinate Media. They provide the files so people can print out posters as well as banners for the public to put on their blogs and websites. The tag line is “Don’t Vote. Things are fine just the way they are.” Just simple and brilliant.
See more examples below the jump!
Website to the creatives also available below the jump!
(for those not familiar with the blog term “jump” – it means click …

Advertising, Art & Design, Creativity Series »

[8 Oct 2008 | No Comment | ]

An oldie, but a goody. Good Example of a very well done commercial. Creative. Original. Clean. Captures the viewer as well as highlight a product advantage (everything just works/ reliability). Enhances the brand image by associating creativity and cool factor. This is also a video that easily goes viral because of it was unique and different compared to other commercials of it’s kind. Enjoy!

We need more of these type of commercials that are clean and doesn’t sell emotions or feelings.

Articles, Internet, Movies, News »

[26 Sep 2008 | No Comment | ]

Just Inappropriate for Kids or Just Inappropriate
Many people talk about how the media affects our children, how it may lead to violence or how it may encourage promiscuous lifestyles. There is a lot of merit there, but one thing that is increasingly noticeable but overlooked is the fact that the parents themselves are underestimating the influences of media in their own lives and indirectly how it affects their children.
Take a look at movie review sites where users list their ages, you’ll see adults saying the movie is inappropriate for the …