WestJet, a Canadian Airline created this sweet video that will undoubtedly bring a smile to your face. Not only is this an incredible way to build a great brand and advertise, they were able to make this Christmas time, a wonderful memory for all the travelers that were involved.
WestJet created a fun way to ask their travelers what was on their wishlist. Then during their flight, more than 150 WestJet employees ran around, purchased these gifts, wrapped them and delivered them at baggage claim.
This is the type of clean cut advertising I can get on board with. Pun intended.
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