Advertising, Art & Design, Creativity Series »

[24 Sep 2008 | No Comment | ]

Do you know what contextual advertising is? Advertising companies take websites and divide up their pages into themes. It does this by reading the content on the page and assigning a particular context. Then advertisers can then choose particular themes to target depending on their business needs. Advertisers can utilize banner ads or text ads in these slots.
Below is an example of a very cleverly made ad on a news article page. It really captures your attention. I am a huge fan of apple’s marketing.

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Advertising, Articles, Internet, News »

[22 Sep 2008 | No Comment | ]

Back in March, Google rejected a Google Adwords ad from the Christian Institute, a British group. It stated “UK Abortion laws: Key news and views on abrotion law from The Christian Institute.” This group put out this ad during a period where the House of Commons was considering a bill regarding abortion issues. Google rejected this ad stating that it contained “abortion and religion-related content”.
The lawyers of the Christian Institute immediately filed a lawsuit saying the company was discriminating on religious grounds. They said it violated the United Kingdom’s …

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Art & Design, Creativity Series »

[19 Sep 2008 | 5 Comments | ]

Very clever typography used at the Eureka Tower Carpark. Distorted letters were painted on the walls so that as you drive by, what seems to be just colorful lines spells out signs such as UP and Down. When in the right position, the letters seem to pop out of the walls. This project won several design awards. Click the link at the bottom to see more pictures!

Creative Art Down Typography

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Articles, News »

[17 Sep 2008 | No Comment | ]

What does Obama & McCain say about Media policy? What is media policy?
The two camps have differences in opinion on how to deal with media. Considering media is the medium in which much of our worldview and opinions are formed, this is a discussion worth having. The main question that is at play is what kind of role does the government play in overseeing the companies that control the media and the type of information that is shared publicly.
To summarize in one sentence each, Obama’s camp believes that the …

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Advertising, Articles »

[15 Sep 2008 | 3 Comments | ]

One trend that is becoming more and more common practice in advertising is to appeal to the emotions rather than the features or functionalities of the product. Rather than talk about why you should buy some product and discuss some of the practical features, many ads go about painting a lifestyle that you would want to have and placing their product as part of that wonderful exciting lifestyle.
Take a look at some of the advertisements below and ask yourself, what are they selling? What did I learn about the product? …

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Advertising, Articles, News »

[12 Sep 2008 | 3 Comments | ]
Religion, the Greatest Source of Bloodshed, Persecution & War?

Yesterday was Sept 11th. A date which needs no explanation as we remember the 3,000+ victims of the terrorist attack on the Twin Towers. It was a day where everyone stopped, stunned beyond belief. A day when everyone forgot about what busy work they had that day and started to dwell on what is more important in life. How could there be so much evil? What truly is important in life? What is the meaning of life?..

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Articles, Video »

[10 Sep 2008 | No Comment | ]

Below is a video depicting the influence of parents and adults on their children. It is always amazing how much children are fully aware of what goes on around them and pick up on subtle cues and actions.
Though this video does not necessarily talk about media’s impact on children or our culture, it does highlight (though the form of media) that rather than simply blaming media for everything that has gone wrong, we as a whole need to take personal ownership over how our actions and behavior impact those around …

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Clean Cut Media »

[8 Sep 2008 | No Comment | ]

Some of you may have noticed the “get feeds here” or “subscribe to RSS” link along the right nav bar of this blog site. Also there is a RSS tab on the top left of this blog and a giant orange RSS icon right beneath the title of the site. All these links go to one page- the RSS Feeds page.
I’ve come to realize a lot of people are not familiar with what these feeds are or how they work. In fact a study shows that only 3% of adults …

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Music Video, Video »

[4 Sep 2008 | 15 Comments | ]
Casting Crown – Slow Fade: Mistakes, Regrets

Casting Crown – Slow Fade: Mistakes, Regrets

Casting Crown’s new song “Slow Fade” talks about how mistakes, regrets, wrongs, sins don’t occur all at once or in a single day. It is gradual. It is based on small decisions we make day to day. We find ourselves often having done something or at some place we didn’t expect to be, not because we woke up one morning choosing to do something, but rather little by little our daily choices and decisions led us there.

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Advertising, Articles, Events, News »

[1 Sep 2008 | No Comment | ]

As everyone has heard by now, it was later found that the cute little girl, Lin Miaoke, was lip syncing while the original girl, Yang Peiyi, was yanked from the program last minute told to sing from backstage because she wasn’t “flawless in image” according to the musical director of the olympics. The musical director said the reasons were for national interest and that the child on camera should be “flawless in image, internal feelings and expression. Lin Miaoke is excellent in these aspects”. “The reason why little Yang was …

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Advertising, Articles, Movies, News »

[29 Aug 2008 | No Comment | ]

A new 685 page report from the National Cancer Institute (NCI) backs the claim that smoking in movies influences children to smoke. The report is called “The role of the Media in Promoting and Reducing Tabacco Use”.
The NCI found that tabacco advertising and marketing is causally linked to increased tobacco use. It also states that smoking depicted in films and movies are causally related to smoking initiation among youth. There are very few movies out there where smoking isn’t shown as a normal part of life. Smoking is done …

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