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Social Networking overtakes Email

13 March 2009 3 Comments
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Social Network Media Connection

Social Network Media Connection

Social Network Moves Up

A new study released by Nielsen has shown that Social Networking has overtaken email as the most popular internet activity. As popular social networks like Facebook and MySpace have features built to stay in communication with friends and connections many people are utilizing those communication mediums to “email” or “chat” or “post” with one another.

Nielsen reports that “member communities” exceeds email participation 67% to 65%. This is in conjunction with the fact that social networking and blogging is growing twice as fast as other drivers of users such as email, search and portals. Two-thirds of internet users visited a social networking site in 2008. Social media sites such as Facebook and MySpace account for nearly 10% of all internet time. Facebook continues to lead the way by accounting for 30% of all internet users in the largest global markets.


Social Network Users getting Older

Also it is common knowledge in the online marketing world that social media reach has long grown beyond the younger demographic. As social networks become more popular and mainstream the audience has become broader and older.

Social Network Growth by Age

Social Network Growth by Age

Facebook originally started as a college only social network, but now boasts the greatest membership growth rate from 35-49 year olds at 24 million new members from Dec 2007 to Dec 2008. Facebook also is adding twice as many 50-64 year olds at 13.6 million than those under 18. Their current base is one-thirds 35-49 years of age and one-quarter over 50 years old. The way social networks are used is being continually defined by the changing demographics.


Facebook and Linkedin Leading the Growth

Social networks Facebook and Linkedin (the most popular professional network) has accounted for the largest growth rate this past year. Facebook showed 168% change in active reach with a global audience of 108.3 million. Linkedin also showed tremendous growth with a 137% change in global audience growth. MySpace saw a -3% decline.


  • Ana said:

    Interesting to read this a couple of years later…

    The argument is still alive: will social media kill email, and yet email is still thriving. lol
    Ana recently posted..Yahoo! Site Explorer Alternatives: Hits and MissesMy Profile

  • cleancutmedia (author) said:

    it is interesting to read it in hindsight.

    email I figure will always be there, even if facebook is making some inroads with their message system…
    however as someone who mentors and spends a lot of time with youth… many of them don’t use email much at all, rather they do all their communicating through facebook… whether that will hold in college we will see.

  • Alex said:

    Good topic! What is happening in 2012 ? Any articles about this issues?
    I guess facebook is gonna kill them all!!

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