Cyber Monday Sets a New Sales Record. Mobile Soars.
3 December 20132 Comments
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Was it ever in doubt?
This year’s Cyber Monday set a new one-day online shopping record.
Cyber Monday Sales Statistics in 2013
Cyber Monday Online Sales increased by over 20% year over year. Sales were boosted by a strong 55% growth in mobile sales according to IBM Digital Analytics Benchmark. Mobile sales accounted for 17% of all total online sales. 11.7% of sales were from tablets. Amazing.
Cyber Monday online sales accounted for 31.5% more than Black Friday. The entire thanksgiving Day to Cyber Monday period was up 16.5% year over year.
Top Five Cities for Cyber Monday Sales:
New York led the way, followed by Washington D.C., Los Angeles, Chicago and Atlanta
iOS vs. Android
Fun fact. IOS users spent $120.29 per order compared to $106.70 per order for Android. iOS traffic accounted for 22.4 percent of all online traffic compared to 9.1% for Android.
Cyber Monday Statistics by Industry
Department Stores: Cyber Monday online sales grew 70% versus 2012. Mobile sales grew 52%. Health & Beauty: Cyber Monday online sales grew 65% versus 2012. Mobile sales grew a whopping 84%. Home Goods: Cyber Monday online sales grew 27% versus 2012. Mobile sales grew 41%. Apparel: Cyber Monday online sales grew 23% versus 2012. Mobile sales grew 58%.
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