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Bad Idea: eReading while Driving [Infographic]

27 June 2011 No Comment
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  • Do you own a smartphone? A tablet? A eReader?
  • When do you usually use it? While in Bed? While Driving? While on the Toilet?

11% of eReader owners claim they use it while driving. 20% of tablet owners.

Nielsen came out with some research on how and when people use their mobile devices, from smartphones to tablets. Some of the findings are not surprising, but it’s interesting nonetheless. They surveyed nearly 12,000 mobile device owners. Take a look below at the infographic.

Mobile Web Usage Infographic

Mobile Web Infographic Usage

Original Mobile Web Usage Chart from Nielson

Mobile Device Usage Statistics

Mobile Web Usage – Quick Hit Statistics

While Watching TV: 70% of Tablet & 68% of Smartphone Owners
Have you ever wondered why the math never seem to add up on these statistical studies on media usage? How can children consume 7.5 hours of media day? 7.5 hours really? Adults consume 2-3 Hours a day online, 3 hours a day on TV, exposed to hour of TV ads. Don’t even get me started on time spend on Youtube, Facebook among other social sites. How does everyone have so much time!? I barely have time to go running (ok so it might be a motivation factor too).

The Answer? Apparently because people are consuming it all at once! 70% watch TV while playing on their tablet. I personally never do such a thing! Mainly because I don’t own a tablet… donations welcome, research purposes of course.

While Lying in Bed: 57% of Tablet, 51% Smartphone, 61% eReader

This seems very reasonable. Reading a ebook in bed perhaps, or in my case, listening to an audiobook in bed until i fall asleep. What is the latest book you are reading? Do you read in bed as well? Seems realistic and understandable… at least way more than…

While Driving: 20% Tablet, 47% Smartphone, 11% eReader!

This is a seriously disturbing statistics. 11% of eReader owners, read their eReader WHILE driving? A free life tip: if you see someone reading a eReader while driving, I suggest you immediately drive away from them. Texting and Driving is bad enough (16% of all fatal crashes are due to texting and driving), but eReaders?!

“Oh I’ll never get into an accident doing this. It’ll never happen to me.” Stop and think. Did any of those people who crashed, perhaps died due to texting think they would do so? I bet NONE of them did, yet it happened.

Texting While Driving Statistics

While in the Bathroom: 25% Tablet, 28% Smartphone, 17% eReader

No Comment. I am never touching other people’s smartphones, tablets or eReaders again. Get that thing away from me.

  • So where do you use your mobile devices the most?
  • Confession Time?

Little Poll for the Weak. Comment for the Strong. Both for the Awesome.
Vote, Comment, Come back in a few days to see the poll numbers.

I Use my Mobile Device While Doing [Pick as Many as Applies]

View Results

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