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Children Media Consumption: 7.5 Hours a Day

23 January 2010 15 Comments
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Children Consume nearly 8 hours of Media per Day

Kaiser Family Foundation released their most recent media usage study. Six years ago they found the usage of 8 to 18 year old was about 6 hours and 21 minutes of media consumption a day. This recent study shows that the media consumption rate has risen to 7 hours and 38 minutes. That is almost as much time as adults spend at work except remember that adults only work 5 days a week.

Youth Children Media Consumption Statistics

The amount of media consumed by children has always been a point of concern as media has been found to have great affects in molding a child’s view of the world. It has become all the more important that parents watch over what their children are consuming and what kind of message they are taking in.

Some things parents can do are to regulate what kind and what type of media their children consume. Another is to watch what your kids are watching together so you can explain how best to process the message it portrays. Another is to ensure internet safety for kids with tools that can supervise online activities.

With the proliferation of online media, increased video sharing, and mobile media – these numbers are shocking, yet they are not a surprise.

For the first time, Traditional TV consumption actually fell as other mediums such as video games, music, online media and movie watching has increased. What is even more wild is that kids are often watching multiple forms of media at once. The actual consumption of media was found to be closer to 10 hours and 45 minutes.

Growth of Mobile Media

Greater adoption of iPods and other MP3 devices has increased access and usage of mobile media. Children are able to surf the internet while listening to music and perhaps watching TV all in the same time. In 2004, only 39% of 8 to 18 year olds owned a cell phone. Now it is closer to 66%. Ipods? Jumped from 18% to 76%.

Youth Children Media Consumption Mobile

Television Consumption goes Online

TV broadcast consumption fell from 3:04 to 2:39. However TV consumption as a whole has increased by 38 minutes. This increase can be partially attributed to mobile media as kids watch movies and videos on their cell phones, but also a continuous trend towards TV show streams being available online.

Did You Know:

  • Home Internet Access has grown from 74% to 84%
  • Youth with Laptops jumped from 12% to 29%
  • Internet Access from the Bedroom jumped 20% to 33%
  • 71% of all 8 to 18 year olds have their own TV in their rooms.
  • An Average home with an 8 to 18 year old contains 3.8 TVs, 2.8 DVD/VCR players, 1 digital video recorder, 2.2 CD players, 2.5 radios, 2 computers, and 2.3 console video game players.

Youths who spend more time with media show lower grades and lower levels of personal contentment

Nearly half of all heavy users who consume more than 16 hours of media per day (21% of all 8 to 18 year olds) report having fair or poor grades compared to 23% of light users who show less than three hours of consumption. Unfortunately statistics still support that majority of parents do not engage in much regulation of media consumption.

Youth Children Media Consumption & Grades

Did You Know:

  • 7th-12th grader spend 1.5 hours/day TEXTING


Media Usage Statistics Study

This report was based on a national survey of 2,002 3rd to 12th grade students and includes a subsample of 702 respondents who volunteered to complete seven-day media use diaries. This is the third of such reports by Kaiser Family Foundation.

Download the full Study Here:

Media in the Lives of 8-18 Year Olds

It is a pretty long study with lot of great media consumption statistics to consume. We’ll try to break it down for you hear at Clean Cut Media with future posts. So be sure to come back!

  • What are your first thoughts about these statistics?
  • Do these statistics surprise you?
  • Parents, how does your kids compare? Do you have rules or limits? Have they worked?

  • Joshua Linville January 28, 2010 at

    The facts are unsettling but not surprising. Adolescents are being introduced to technology at a much younger age and it is becoming a normal part of their everyday lives. The problem isn’t access to new technology, it is that it goes unchecked. The amount of time kids interacting with media isn’t supervised or limited, a problem when there is so much questionable material out there. Not to mention things like surfing the web and streaming TV shows is so isolating. Virtual interactions are no substitute for interactions in reality.

    • cleancutmedia January 28, 2010 at

      Joshua – couldn’t agree more. thanks for your thoughts

  • Nate Usich February 23, 2010 at

    Very insightful. The collected data is convincing and eye opening, and this will surly be benifical to a project i am currently working on
    My thanks to the author

    • cleancutmedia February 23, 2010 at

      Appreciate the comments! Glad it could be of help. The more others know about these statistics, the better it will be.

  • E. Ann March 29, 2010 at

    Can I please have Author’s name to this article? I would like to cite the statistic on my research paper please and thank you.

  • cleancutmedia March 30, 2010 at

    send you an email E. Ann. :)

  • Tokmagic October 20, 2010 at

    Same as E.Ann. Please

  • JVarsity February 6, 2011 at

    I would like to cite your article, but I have a few questions. Where did you get your statistics? Who is the author of this article?

  • Umar March 29, 2011 at

    Hi there, can I get the name of the author as well. And can you tell me what country these statistics are referring to. UK, US or international etc.


  • Lentswe March 29, 2011 at

    thanks a lot for the statistics, they are really gonna help me on my on coming project…keep the good work up

  • charmaine March 29, 2011 at

    Is there any studies done on adults and their media consumption?
    This is great but I would like to know ho adults compare due to all these new technologies.

  • Denise September 18, 2011 at

    I would like to know the citing information for this article for my research paper please! Thank you.

    • cleancutmedia September 24, 2011 at

      just emailed it to you denise,

      thanks for visiting. come again!

  • Paul Henry October 4, 2011 at

    awesome…yet sad… I will also like the authors info please.

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