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[24 Sep 2014 | 4 Comments | ]
How Brands Sell to Teens Online

The PBS Frontline documentary film, Generation Like” (2014) points out that teenagers are often unknowingly taking part in marketing studies and become de facto marketing agents when they “Like” a Facebook page or otherwise share their preferences online. In effect, consumers have become unwitting members of the company sales force. Welcome to the new world of advertising.