Home » Archive

Articles in the Creativity Series Category

Advertising, Art & Design, Creativity Series »

[8 Oct 2008 | No Comment | ]

An oldie, but a goody. Good Example of a very well done commercial. Creative. Original. Clean. Captures the viewer as well as highlight a product advantage (everything just works/ reliability). Enhances the brand image by associating creativity and cool factor. This is also a video that easily goes viral because of it was unique and different compared to other commercials of it’s kind. Enjoy!

We need more of these type of commercials that are clean and doesn’t sell emotions or feelings.

Advertising, Art & Design, Creativity Series »

[24 Sep 2008 | No Comment | ]

Do you know what contextual advertising is? Advertising companies take websites and divide up their pages into themes. It does this by reading the content on the page and assigning a particular context. Then advertisers can then choose particular themes to target depending on their business needs. Advertisers can utilize banner ads or text ads in these slots.
Below is an example of a very cleverly made ad on a news article page. It really captures your attention. I am a huge fan of apple’s marketing.

Art & Design, Creativity Series »

[19 Sep 2008 | 5 Comments | ]

Very clever typography used at the Eureka Tower Carpark. Distorted letters were painted on the walls so that as you drive by, what seems to be just colorful lines spells out signs such as UP and Down. When in the right position, the letters seem to pop out of the walls. This project won several design awards. Click the link at the bottom to see more pictures!

Creative Art Down Typography

Advertising, Creativity Series, Video »

[26 Aug 2008 | No Comment | ]

Clever play on words. Commercial by head & shoulders. Doesn’t really sell the product, neither did I remember what product this commercial was selling later on, but still – it’s good for the creative mind. Those who need to create can always appreciate the different styles.
Click Below to see 2 of their commercials!

Creativity Series, Video »

[22 Aug 2008 | No Comment | ]

Just wanted to share a great little short film. Created in 2007, students from a French Academy called Gobelins produced this short film called “Oktapodi”.