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Articles in the Advertising Category

Advertising, Articles, Internet »

[12 Aug 2008 | 2 Comments | ]

A new report by Berkeley Media Studies Group, part of the Public Health Institute in Berkeley, California focuses on the different methods companies use to advertise food to kids. It focuses on methods that have become popularized in the last two years such as the utilization of social networks. The main concern is that though mediums such as TV are somewhat regulated, but the online world still has no true regulations. Junk food advertising has been a huge concern and lawmakers have started to move to present a proposal to …

Advertising, Articles, Movies »

[22 Jul 2008 | No Comment | ]

Has anyone noticed that all media articles regarding teen sex, condoms and abstinence always emphasize and focus on the spread of STDs and nothing else? Editorials and commentaries used to make the case of abstinence as a moral stance or a wholesome alternative to the sexually active world we live in. It also focused on the emotional risk involved with premarital sex. Now our culture has bent so far into the realm of sexual promiscuity that the only way people could even suggest abstinence is by fear of STDs. If …

Advertising, Video »

[22 Mar 2008 | No Comment | ]

 
Video focuses on a child’s face than proceeds to show seemingly a hundred ads in a matter of 20 seconds showing the “onslaught” of media that a child sees in regards to what is considered beauty. The ads vary from skin product commericals, cosmetic surgeries, diet ads, skinny models dancing, provocative ads on the streets and so on. Only 5% of children consider themselves beautiful. I am not surprised. Please be aware there are a few provocative sexual imagery shown (ex. models dancing). The clips themselves are only a fractional …

Advertising, Video »

[22 Mar 2008 | No Comment | ]

There is no explanation needed for this one. The video speaks for itself. What is it about our culture that shapes our perception of what define beauty when it comes to people? Why are people treated differently for the way they look? Why does the way one look tie so heavily with how we feel about ourselves? Think about the “beautiful people” in Movies, TV Shows, Print Ads… Enjoy.