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Articles in the Advertising Category

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[29 Jan 2009 | 2 Comments | ]

It’s that time of the year again. Superbowl! Though most people don’t care too much about who wins the big game, everyone wants a reason to get together and enjoy some good food and good company.
Another tradition of the Superbowl is the million dollar TV commercials in between the coverage. Advertisers spend several million dollars and pour hundreds of man hours try to capitalize on the large Superbowl viewer base. Due to the expensive nature of these TV Commercials, these TV advertisements get critiqued and scrutinized on how creative and …

Advertising, Articles, Creativity Series, Video »

[19 Jan 2009 | No Comment | ]

The following videos are service ads shown on TV or other mediums in order to send a social message. Each of these TV spot videos are done in slow motion to enhance the message. The first video has to do with fire arms. The second video has to do with slowing down driver speeds in residential areas and the last is promoting the use of seat belts. Each of these videos use some powerful imagery to shake people into thinking about these issues.

Bullet Slow Motion Video

Disclaimer: I am going to …

Advertising, Creativity Series, Internet »

[16 Dec 2008 | No Comment | ]

Apple’s newest ad for their ipod games was a little different, in a good way. Their agency, TBWA/Media Arts Lab, created an ad on Yahoo where the actions of the Iphone impacts all the different elements on the Yahoo page.

Advertising, Art & Design, Creativity Series, Video »

[14 Dec 2008 | No Comment | ]

What happens when you take the a great TV Commercial idea and add athletes? A wonderful TV Commercial with, you guessed it, athletes. Companies take great care to only use the most clean cut of athletes to promote their brand.
Mastercard “Priceless” Commercial: Peyton Manning
Below is one such example of using Peyton Manning, the quarterback of the Indianapolis Colts, in one of the most creative campaigns in TV history – the priceless Mastercard series. Following that is two very well made TV series by the NBA.

Advertising, Art & Design, Creativity Series, Video »

[8 Dec 2008 | No Comment | ]

Nokia’s Recent Bruce Lee Ping Pong Viral Commercial has been making the internet rounds. I would have to assume this is a TV Commercial being shown in China? It’s one of the top viral videos online and it is not surprising. Take a look as “Bruce Lee” as he plays Ping Pong with a pair of nun chucks. Throughout the video you have no clue what the commercial is for, but it ends with a note referring to the phone. How effective is it? I am not certain at this …

Advertising, Art & Design, Creativity Series, Video »

[17 Nov 2008 | 2 Comments | ]

This advertisement was shot using 300 Gigashot Cameras, the highest number of moving image cameras ever used to film a sequence. Utilizing full looping action in 360 degrees view, this involved 20 Terabyte (that is 20,000 GB) of data which took 4 weeks of 24 hours a day video processing time. New editing software was built just to carry this out. The Cost? Word is going around that it costs nearly $4.7 million dollars. The music is originally by Crystal Castles called “Air War” but remixed by Advert Shock Remixes …

Advertising, Articles, Internet, Movies, News »

[14 Nov 2008 | 5 Comments | ]

Impact of Media on Children
Every single day millions of children are constantly bombarded by media. Television, Internet, Movies, Video Games, Music, Videos are some of the many forms of media that continues to feed particular messages and ideas into our children and ultimately into our culture.
Dr. Douglas A. Gentile, a developmental psychologist and assistant professor in Iowa State University’s Department of Psychology, offered an explanation.
With the 21st century offering a greater number of media than any other period in history, younger generations can view or listen to almost any sort …

Advertising, Articles, Movies »

[11 Nov 2008 | No Comment | ]

New research found in the November Issue of Pediatrics, suggest that pregnancy rates are far higher in teens who watch a lot of “sexy” TV shows that involve sexual behavior and dialogue. Teens who watched such shows were twice as likely to become pregnant over the next three years.
This research focused on shows that highlight “positive aspects” of sexual behavior without properly showing the risks involved. Such shows can lead teens to have unprotected sex. This study follows previous research from the same group that have already found that watching …

Advertising, Articles, Events, Internet, News, Video »

[4 Nov 2008 | No Comment | ]

Today was election day! Hope everyone has gone out to vote! Not just for the presidential candidates but for all the propositions and local positions.
To be honest I don’t like writing about politics, but in the spirit of voting day here is another!
Media Spend by Candidates Breaks Reocrds
So as everyone knows a candidate’s spend on media will have a direct influence on how we view the candidates and ultimately who we vote for. So how much has been spent on this election?
The country will have spent $5.3 billion on …

Advertising, Creativity Series, Video »

[28 Oct 2008 | No Comment | ]

Producer: “We Know Why You Fly”
The ad shadows a film producer who’s working with an eccentric director on a film about Parisian squirrels that ride scooters. The director constantly changes locations, which leaves the producer with limited rest time except for international flights in American’s Business Class

Advertising, Articles, Creativity Series, Internet, News, Video »

[22 Oct 2008 | 4 Comments | ]

By now most of the public has seen at least one of the many creative Mac vs PC commercials. If you are like me I find them hilarious and very memorable. Already thousands of spoofs have been generated using a similar type of message delivery. The Mac vs PC campaign is so unique and memorable it will most likely go down in history as one of the best.
Microsoft however was not amused. After Vista failed to meet expectations and criticized across the board, Steve Ballmer, the CEO of Microsoft blamed …

Advertising, Art & Design, Creativity Series, Video »

[16 Oct 2008 | 3 Comments | ]

Below are TWO Nike “Leave Nothing” Commercials. Both really get your adrenaline rushing and are great pieces of work. Click into the entry to see the rest!
Leave Nothing Nike Commercial – FATE
Director: David Fincher (Fight Club, Se7en, The Game etc.,)
Song: Ecstasy of Gold
Follows the life journey of NFL players LaDainian Tomlinson and Troy Polamalu from the moment they were born running to the point where they meet on the football field. Fate.