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Articles in the Advertising Category

Advertising, News »

[20 Jan 2016 | No Comment | ]
More Advertising Leading to More E-Cigarette Use Among Teens

Did you know almost 7 in 10 middle and high school students are exposed to e-cigarette ads. E-cigarette advertising dollars have risen from $6.4 million in 2011 to $115 million in 2014…

Advertising »

[28 Apr 2015 | No Comment | ]
Bud Light says “Perfect Beer for Removing ‘No’ from your Vocabulary”

Bud light has put a new message on their bud light bottles. The message “The perfect beer for removing ‘No’ from your vocabulary for the night… The perfect beer for whatever happens”.

Some questions immediately off the bat.

Advertising, Video »

[14 Jul 2014 | 5 Comments | ]
Woman Empowerment Advertising: Authentic or Trendy?

Ever since Dove’s Real Beauty campaign reeled in great viral success, numerous powerhouse feminine care companies have started to focus their advertising on boosting the confidence of their consumers.

Rather than focusing on their products, ads have increasingly focused on a feel-good message in the hopes of lifting their brand image.

Advertising, Internet, News »

[25 Apr 2014 | 8 Comments | ]
Mobile Internet Advertising Surges Past TV Media Spend

For the first time in 2013, US internet advertising revenue has surpassed broadcast television advertising revenue.

Online ad sales in the US went up 17% to $42.8 billion according to data by PricewaterhouseCoopers. Broadcast Television came in second at $40.1 million. However television as a whole leads at a fairly wide margin if you combined the revenue totals of both broadcast and cable.

Advertising, Video »

[6 Jan 2014 | 2 Comments | ]
P&G Thank You, Mom, Sochi 2014 Olympic Winter Games TV Spot

Enjoy this spot from Proctor & Gamble called “Thank You, Mom”. This is a feel-good, tear-filling video spot created for the Sochi 2014 Olympic Winter Games. The video speaks of athletes practicing, falling and getting back up again, with the encouragement and faithfulness of mom. Just watch it…

Advertising, News, Video »

[9 Dec 2013 | No Comment | ]
Westjet Christmas Surprise Video

WestJet, a Canadian Airline created this sweet video that will undoubtedly bring a smile to your face. Not only is this an incredible way to build a great brand and advertise, they were able to make this Christmas time, a wonderful memory for all the travelers that were involved.

WestJet created a fun way to ask their travelers what was on their wishlist. Then during their flight, more than 150 WestJet employees ran around, purchased these gifts, wrapped them and delivered them at baggage claim.

This is the type of clean cut advertising I can get on board with. Pun intended.

Advertising »

[9 Aug 2013 | One Comment | ]
The Power of Words Changes Eating Behavior

Ever wonder why a medium soda at Jack in the box soda is a size of a tub and why Starbucks insists calling it’s small drink a tall?

Well here is something to chew on. A new study from the Cornell Food Brand Lab found that simply calling the same portion of spaghetti “double-size” caused the diners to eat considerably less. The group thinking they were eating double-sized meals left 10x as much food leftover.

Advertising, Movies »

[1 Jul 2013 | 2 Comments | ]
Product Placement: A Reflection of Reality or Sneaky Advertising?

Love it or hate it, product placement in television, movies, music videos and even Broadway plays is here to stay. Product placement is the art and science of getting a company’s brand featured in a popular movie or television series with the implied endorsement that goes along with the placement. Broadcasting & Cable reported that two-thirds of advertisers use product placement as part of their marketing plans, most of which (80 percent) is used in television, according to an Association of National Advertisers survey. With this proliferation of products in the media, it’s difficult to know just how such use of products in media affects the general public.

Advertising, News »

[13 Mar 2013 | 7 Comments | ]
Is Marketing why Samsung got so big this year?

This past year there was a significant shift in the smartphone world. Samsung has vaulted up the charts and have become a huge player alongside Apple. With the launch of Apple iPhone, the smartphone industry was for a while a one big-player industry. As blackberries and palms faded into obscurity, there was Apple and everyone else.

Here’s a question: How much of that has been due to Samsung’s increased marketing spend?

Advertising, Video »

[16 Oct 2012 | 3 Comments | ]
Watch the New TV Ad for Microsoft Surface Tablet

Microsoft just release it’s first television ad for the Surface tablet. It is called “The Surface Movement” where the characters spontaneously enter into a dance routine focused around their unique attachable cover keyboards. The Surface tablet itself wasn’t prominently featured, but the coordination involved in the dance routine is impressive and those keyboards had drawn a lot of interest because it simply made a lot of sense to integrate it into the cover…

Advertising, Video »

[22 Jun 2012 | 2 Comments | ]
McDonald’s Photoshop Burger Advertisment Video

Dear McDonald – “Why does your food look different in the advertising than what is in the store?”

This was a question asked by a customer to McDonald. I am sure lot of us always wondered or at least balked at how perfect the burgers look on the ads yet look so flat, small, and less appetizing in real life.

McDonald responds in video!

Advertising, News »

[29 Nov 2011 | 2 Comments | ]
Black Friday & Cyber Monday Sales Hits New Records

Online Shopping for Black Friday once again broke all previous records with sales of $816 million, up 26% compared to 2010.

Thanksgiving Day (November 24th) which traditionally is a low sales day, saw a 18% increase in sales to $479 million.

Cyber Monday is estimated to have produced $1.25 billion dollars in sales (according to ComScore), up 22% from Cyber Monday 2010 which also was a record at the time.

It’s final. Forget the poor economy, people will buy what they want and more of it.