For the first time in 2013, US internet advertising revenue has surpassed broadcast television advertising revenue.
Online ad sales in the US went up 17% to $42.8 billion according to data by PricewaterhouseCoopers. Broadcast Television came in second at $40.1 million. However television as a whole leads at a fairly wide margin if you combined the revenue totals of both broadcast and cable.
Mobile Advertising Revenue Continues to Rise
Contributing to this growth is the rapid rise of mobile advertising. In 2013, revenue has grown more than double to $7.1 billion. It is the third year in a row that the mobile ad space has shown triple-digit growth.
“The news that interactive has outperformed broadcast television should come as no surprise,” said Randall Rothenberg, CEO of IAB, in a press release. “It speaks to the power that digital screens have in reaching and engaging audiences.”
Google and Facebook together account for two-thirds of the all mobile global spend.
8 Comments
The great thing about this is that it isn’t huge broadcasting multi-nationals spending billions. it is small companies paying tiny amounts to create a real playing field for all. Great article, thanks. Here’s to the future!
Advertising and marketing always change their way of promoting their products or services. I don’t wonder that the internet marketing has surpassed the television media.
Now a days every is having a smart phone and usage of internet on it is growing rapidly. Internet is a great media for advertising as it has many advantages when compared to other medium of promotion.
Some of them are like, can reach to wider range of people, is fast growing, could easily divert you to your website directly, visitors can easily access your site, the traffic to website will be increased , promotion of the brand is done.etc
Thank you for sharing..
Yes Mobile stuff is really increasing day by day. Whatsup alone having 16 Billion people database. This is going to change the whole advertising stuff in near future.
We are definitely seeing a switch from major market mass advertising, to a more personal, focused approach. it will be interesting to see how the established TV and Radio marketing departments can turn their own branding efforts to this switch.
The great thing about this is that it isn’t huge broadcasting multi-nationals spending billions. it is small companies paying tiny amounts to create a real playing field for all. Great article, thanks. Here’s to the future!
I think that with the fast growing m-commerce the mobile ads is definitely a future of advertising. And when 3D internet will become fast and easily acessible everywhere these figures will grow even more
mobile advertising is the future of advertising.
Not surprised, more and more people nowadays spend more time checking their smart phone for anything (videos, emails, news, etc)