Mobile Internet Advertising Surges Past TV Media Spend
25 April 20148 Comments
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For the first time in 2013, US internet advertising revenue has surpassed broadcast television advertising revenue.
Online ad sales in the US went up 17% to $42.8 billion according to data by PricewaterhouseCoopers. Broadcast Television came in second at $40.1 million. However television as a whole leads at a fairly wide margin if you combined the revenue totals of both broadcast and cable.
Mobile Advertising Revenue Continues to Rise
Contributing to this growth is the rapid rise of mobile advertising. In 2013, revenue has grown more than double to $7.1 billion. It is the third year in a row that the mobile ad space has shown triple-digit growth.
“The news that interactive has outperformed broadcast television should come as no surprise,” said Randall Rothenberg, CEO of IAB, in a press release. “It speaks to the power that digital screens have in reaching and engaging audiences.”
Google and Facebook together account for two-thirds of the all mobile global spend.
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