[14 Jul 2014 | 5 Comments | ]
Woman Empowerment Advertising: Authentic or Trendy?

Ever since Dove’s Real Beauty campaign reeled in great viral success, numerous powerhouse feminine care companies have started to focus their advertising on boosting the confidence of their consumers.

Rather than focusing on their products, ads have increasingly focused on a feel-good message in the hopes of lifting their brand image.

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Clean Cut Media »

[18 Nov 2014 | No Comment | ]
Letter to Readers of Clean Cut Media

First of all, I apologies for the lack of postings. I am not sure if some of you may have thought Clean Cut Media was some amazing website backed by a pack of passioned writers and unlimited resources (ha! probably not many!), but it’s not. Yes I know, shocking. It’s actually a small, personal website designed for a few to share their desire to promote discussions about the effects of media on our worldview.

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Others »

[24 Sep 2014 | 3 Comments | ]
How Brands Sell to Teens Online

The PBS Frontline documentary film, Generation Like” (2014) points out that teenagers are often unknowingly taking part in marketing studies and become de facto marketing agents when they “Like” a Facebook page or otherwise share their preferences online. In effect, consumers have become unwitting members of the company sales force. Welcome to the new world of advertising.

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Movies »

[28 Jul 2014 | 4 Comments | ]
The Hobbit: The Battle of the Five Armies Movie Trailer

The Hobbit: The Battle of the Five Armies Movie Trailer
Always appreciate a good trailer that gives you the goosebumps. Watch the latest Hobbit Movie Trailer here.

What are your First thoughts?

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Internet, News »

[22 Jul 2014 | 3 Comments | ]
How Technology Reduces Stress for Seniors

Computer technology has come a long way over the life of many seniors. To put this single lifetime of technological growth into perspective, Daily Crate reports that the computer that landed men on the moon had only about 5 one-millionths of a percent of the memory that the iPhone 5s possesses. Seniors living today have seen the creation of the Internet, the explosion of social media and the advent of smartphones. Although it can be daunting for some, there are many ways that modern technology can help improve the lives of senior citizens.

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Internet, Video »

[2 May 2014 | 2 Comments | ]
Happy Mother’s Day: World’s Toughest Job Video

Unlimited Hours. No Breaks. No Holidays. No Pay.
Several people interview for the world’s toughest job with insane requirements.

#worldstoughestjob

Very sweet video. 17 million views and counting…

Happy Mother’s Day.

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Advertising, Internet, News »

[25 Apr 2014 | 8 Comments | ]
Mobile Internet Advertising Surges Past TV Media Spend

For the first time in 2013, US internet advertising revenue has surpassed broadcast television advertising revenue.

Online ad sales in the US went up 17% to $42.8 billion according to data by PricewaterhouseCoopers. Broadcast Television came in second at $40.1 million. However television as a whole leads at a fairly wide margin if you combined the revenue totals of both broadcast and cable.

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Internet, Video »

[16 Apr 2014 | 3 Comments | ]
“Unsung Hero” – TVC Thai Life Insurance Commercial

This Ad has generated more than 5 million views and counting. An Ad by Thai Life Insurance, it shows a young man who daily helps those around him. The heartwarming message is that though acts of kindness may not impact one’s own life directly, it can bring tangible happiness into the lives of others.

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Articles »

[10 Apr 2014 | 2 Comments | ]
How Our Kids Perceive Beauty In The Modern World

They say beauty is in the eye of the beholder, but what if your young daughter is the beholder and she’s being manipulated by clever, yet misleading, advertisements to form her perception? Until recently, almost all popular fashion and beauty billboards have painted long, lean and skinny women who are accessorized by expensive clothes and handbags as the beauty norm.

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Internet, News »

[2 Apr 2014 | No Comment | ]
Covenant Eyes Introduces Family Pricing

Covenant Eyes introduced a big pricing change this week that can save families quite a bit of money. Families can now pay a flat rate of $12.99 which comes with unlimited Covenant Eyes usernames for each of their family members and those they deem appropriate. This is great for those with several children they want to protect (or for families who were trying to save money by sharing usernames!). You can also add filtering to any username at no additional costs.

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Articles »

[2 Apr 2014 | No Comment | ]
Basic Human Needs: Shelter, Family & WIFI

More and more, our Basic Human Needs are looking like this.
Air, Shelter, Water, Food, Friends, family, Self-esteem… but holding it all up is WIFI.

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Internet, News »

[28 Mar 2014 | No Comment | ]
Children Identity Theft Happens – Online Safety Tips

Identity theft is an ever-growing problem as generations grow up with the Internet at their side. This isn’t a crime that only happens to adults, as the Identity Theft Assistance Center reports 1 out of 40 households deal with identity theft of underage members. Thieves target minors for social security numbers not already used to obtain credit and jobs. The Parent Teachers Association and LifeLock have teamed up to help parents and children understand online dangers and how to avoid them so they stay safe.

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