[14 Jul 2014 | 3 Comments | ]
Woman Empowerment Advertising: Authentic or Trendy?

Ever since Dove’s Real Beauty campaign reeled in great viral success, numerous powerhouse feminine care companies have started to focus their advertising on boosting the confidence of their consumers.

Rather than focusing on their products, ads have increasingly focused on a feel-good message in the hopes of lifting their brand image.

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Internet, News »

[22 Jul 2014 | No Comment | ]
How Technology Reduces Stress for Seniors

Computer technology has come a long way over the life of many seniors. To put this single lifetime of technological growth into perspective, Daily Crate reports that the computer that landed men on the moon had only about 5 one-millionths of a percent of the memory that the iPhone 5s possesses. Seniors living today have seen the creation of the Internet, the explosion of social media and the advent of smartphones. Although it can be daunting for some, there are many ways that modern technology can help improve the lives of senior citizens.

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Internet, Video »

[2 May 2014 | 2 Comments | ]
Happy Mother’s Day: World’s Toughest Job Video

Unlimited Hours. No Breaks. No Holidays. No Pay.
Several people interview for the world’s toughest job with insane requirements.

#worldstoughestjob

Very sweet video. 17 million views and counting…

Happy Mother’s Day.

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Advertising, Internet, News »

[25 Apr 2014 | 7 Comments | ]
Mobile Internet Advertising Surges Past TV Media Spend

For the first time in 2013, US internet advertising revenue has surpassed broadcast television advertising revenue.

Online ad sales in the US went up 17% to $42.8 billion according to data by PricewaterhouseCoopers. Broadcast Television came in second at $40.1 million. However television as a whole leads at a fairly wide margin if you combined the revenue totals of both broadcast and cable.

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Internet, Video »

[16 Apr 2014 | 3 Comments | ]
“Unsung Hero” – TVC Thai Life Insurance Commercial

This Ad has generated more than 5 million views and counting. An Ad by Thai Life Insurance, it shows a young man who daily helps those around him. The heartwarming message is that though acts of kindness may not impact one’s own life directly, it can bring tangible happiness into the lives of others.

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Articles »

[10 Apr 2014 | 2 Comments | ]
How Our Kids Perceive Beauty In The Modern World

They say beauty is in the eye of the beholder, but what if your young daughter is the beholder and she’s being manipulated by clever, yet misleading, advertisements to form her perception? Until recently, almost all popular fashion and beauty billboards have painted long, lean and skinny women who are accessorized by expensive clothes and handbags as the beauty norm.

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Internet, News »

[2 Apr 2014 | No Comment | ]
Covenant Eyes Introduces Family Pricing

Covenant Eyes introduced a big pricing change this week that can save families quite a bit of money. Families can now pay a flat rate of $12.99 which comes with unlimited Covenant Eyes usernames for each of their family members and those they deem appropriate. This is great for those with several children they want to protect (or for families who were trying to save money by sharing usernames!). You can also add filtering to any username at no additional costs.

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Articles »

[2 Apr 2014 | No Comment | ]
Basic Human Needs: Shelter, Family & WIFI

More and more, our Basic Human Needs are looking like this.
Air, Shelter, Water, Food, Friends, family, Self-esteem… but holding it all up is WIFI.

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Internet, News »

[28 Mar 2014 | No Comment | ]
Children Identity Theft Happens – Online Safety Tips

Identity theft is an ever-growing problem as generations grow up with the Internet at their side. This isn’t a crime that only happens to adults, as the Identity Theft Assistance Center reports 1 out of 40 households deal with identity theft of underage members. Thieves target minors for social security numbers not already used to obtain credit and jobs. The Parent Teachers Association and LifeLock have teamed up to help parents and children understand online dangers and how to avoid them so they stay safe.

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Video »

[26 Feb 2014 | 3 Comments | ]
The Impact of the It Can Wait Campaign on Teen Driving Culture

Major mobile carriers like AT&T, Sprint, T-Mobile and Verizon have banded together, spending millions to convince teens not to use their services. The powerful It Can Wait campaign urges teens (and drivers of all ages) to wait until they get to their destination before reading, writing or sending text messages. According to Distraction.gov, drivers are twice as likely to crash if they are texting while in motion.

The campaign’s adverts depict gut wrenching stories in an aim to save lives…

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News »

[13 Jan 2014 | 3 Comments | ]
Fisher Price’s iPad Bouncy Seat Controversy

Fisher Price made headlines for introducing its Fisher-Price Ipad Seat. No, it wasn’t lead paint or faulty safety straps that made the headlines. It was the inclusion of an iPad attachment in the seat, encouraging parents to strap their kids in and put on videos or games for entertainment. This was what prompted the Campaign for a Commercial-Free Childhood, an advocacy group based in Boston, to call for a recall of the toy. People’s displeasure with the product also led to numerous one-star ratings on Amazon.com.

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Social Media »

[8 Jan 2014 | 2 Comments | ]
How Facebook can Hurt Teen’s Chances for College

Last Year, Facebook changed the minimum age requirement for joining Facebook to 13 years old. However, approximately 7.5 million users were under 13, 5 million users under 10, according to Consumer Reports’ 2011 State of the Net Survey, showing us that social media is an inextricable part of preadolescents’ lives from a very early age…

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